Whether on Twitter or Facebook, or any
other social media where you can pin a
post, you should. Frankly, I’m surprised
at how many people don’t.
It is an immediate way for people to see what you’re about – your book, your favourite charity, an upcoming event, social justice issues, whatever it is.
It also serves as an easy way for people to share your posts and get your message out to even more people. Some of those people will share your interest, and either share your post or follow you. Some will do both.
In short, it’s a great way to get more attention with minimal effort.
If you have a good number of new followers on a regular basis, you can change your pinned post each week or each month to give followers and “click-throughs” something new to share on your behalf.
It’s also a great way to get feedback on the effectiveness of your post.
The stats at the bottom of a pinned tweet tell me how many replies, shares and likes that post has had. Clicking on the little graph icon at the far right gives you even more detail about how far your post has travelled.
It can get you more followers and more shares.
There’s another thing to consider, too. If people click through to your profile and all you have is shares or retweets, they can easily decide you don’t have original thoughts to share and lose interest. Given that they’ve been interested enough to click through to your profile, that’s probably a bunch of shares and prospective followers that you’ve missed out on.
To pin a post is easy.
On both Twitter profiles and Facebook pages, each post has a little down arrow at the top right-hand side. Click that, and choose “pin etc”.
That will remain your pinned post, and always appear at the top of your profile, until you choose to pin something else there.