The Danger Of Dirty Links

With all the attention given among the Indie community to the removal of book reviews by Amazon, I’m amazed at the number of authors who still post dirty links to their books on social media. This is a rookie-level mistake that can actually do more harm than good. 

A dirty link helps the algorithm at Amazon to determine if there are connections between author and reader that might suggest collusion or partiality.. Even if a review is from a verified purchase, a simple connection via a shared link can be enough to make them suspect that it’s not unbiased or from an unrelated party.

If the link used by multiple customers can be traced directly back to the author, that’s one of the reasons they will start flagging and eventually removing reviews. 

The simple solution is to ensure your links are clean before you post them.

A dirty link occurs when one copies and pastes a URL without removing all the extra information that gets tacked onto it by searching for a product, copying links from a website, linking from another product, or using a bookmark created from a searched item.For example, if I search for one of my books on Google and click on the Amazon link, I get this as the URL: 

This is more information than is needed to actually find my book. In the image below, I’ve denoted the “dirty” part of the link by making it red. 

The highlighted part of this link is the “dirty” part. If I were to give this link to someone else to use, it tells Amazon how they got the link. 
All you need to post is the part of the link that directly goes to your book page. In the link above, that’s the part that is still black. Once the link identifies which display page your book has, no further information is necessary. 

You can check the clean link you want to post by pasting it into a new browser window and seeing that it goes directly to your book product page. 
Even if you use a link shortening service like bit.ly or buff.ly, or a customised branded link, you must ensure that the links you provide are clean. Just because you and your audience don’t see the extra information on a shortened or customised link doesn’t mean it isn’t there. 

That way, stores will have no reason to suspect you or your readers’ integrity, and your verified purchase reviews will remain proudly on your book page. 

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How Not To Do Book Promotion.

I can’t tell you what kind of book promotion is guaranteed to work, but I can tell you what doesn’t.

Every author I know dreams of finding the perfect ‘set and forget’ book promotion. 

I’m here with some bad news: it doesn’t exist. 

Effective book promotion is about engagement and communication.  It’s letting people know your book exists, what it’s about, and why they should read it… without stuffing it in their face and demanding that they buy it. 

What many people don’t realise is that effectively promoting your book is a process, not an event.  You cannot simply advertise it once, post it on Facebook and/or Twitter, then sit back to wait for the sales to roll in. 

Personally, I’d love to think that everyone I know who sees my book will buy it, and that would flow on to lots of people I don’t know buying it. That isn’t how it works. The people you know are often less likely to be interested and willing to buy and read your book than complete strangers. 

You’ve got to make them interested. Bait the hook the right way, and they’ll bite. But the bait that works for one won’t necessarily work for another. Effectively promoting your book is complex: you’ve really got to be exploring different angles and be patient enough to follow them through to see if they work. If they don’t, you try something different. If they do, that’s great – but that doesn’t mean those same things will work again next time. 

As for what works, I don’t have all the answers. I wish I did. 
I do know what doesn’t work, though. 

Being pushy doesn’t work. Can you imagine how you’d feel if someone wandered around a bookstore holding a card in front of your face that told you where to find the book they wrote? Or if they followed you around, begging you to buy it?

Even worse, actually demanding that people buy your book is a complete turn off. Temper tantrums fall into the same category.

Making every social media post you ever write a “buy my book” post doesn’t work. Put that stuff on your page or author profile, share some of it by all means, but use your personal profile as exactly that. 

Taking advantage of the kindness of others doesn’t work – well, it might for about 30 seconds, but once they’re onto you, even the most supportive friend will back away and wear a necklace made of garlic cloves every time they see you coming. 

Abusing people and talking down to them doesn’t work. Those walls will go up faster than anything you’ve seen before. Not only will they not buy your book, they will tell everyone else what you said, and they won’t buy your book either.

Ignoring or dismissing those who help you along the way is entirely counterproductive. You’ll find yourself quite lonely and without the support you once enjoyed.

Assuming loyalty will not work. Sad to say, some people who know you in person might actually think that anything you write might not be that great. That doesn’t mean it isn’t excellent – but changing their perceptions is tricky. Humans are odd like that, and finding one who believes in you is like the proverbial needle in the haystack. 

The only way to go about it is to build engagement and develop a reputation for excellence

If you’re going to make the grade, your book needs to be top shelf: professionally edited, a well-designed cover, clean formatting, and engaging content. Without those things, your book might be good, but it’s competing with a market full of other good books that have had more time and effort invested in them to make them attractive to readers. 

It takes time, energy and commitment. Sometimes it takes sheer grit and determination, but you’ve got to manage all that without anyone really seeing that part of the job. 

But if you’ve got a story to tell, or a message to communicate to the world, there’s nothing stopping you. Just make sure you do it well

That will give you the best possible chance of promoting your book effectively and successfully. 

What They’re Really Saying.

It should come as no surprise that when you’ve been listening to people say the same thing for a while, you get better at understanding what they really mean. 

Person Z. 
Take, for example, a young woman who approaches her friends and family members and says something like, “Hey, so, I’m having a fancy brand-name plasticware/linenware/healthy and beauty product/accessory/clothing party at my house in a couple of weeks, and I really hope you’ll come.” 

What she’s really saying: Option A: I got sucked into one of these parties by relative/friend X, and she looked so hopeful that someone would book a party so she’d get some reward, and my mouth was open before my brain could stop it. 

What she’s really saying: Option B: There’s a thing this company makes, and I’d really like to have it, but it’s expensive so I’m having a party and anything you buy will help me get it cheaper. 

I’ve been on both ends of the equation, and can totally sympathise. It’s fair to say I’ve smiled and nodded through a whole bunch of those evenings, and even bought a thing or three, to help friends and family members out. From time to time, I’ve also been the Option A person. 

Person Y.
In another example, a child approaches family members and friends and explains that the school is selling chocolates/holding a “fun run”/doing some kind of suffer-a-thon as fundraising for a new toilet block so the kids can “go” comfortably during breaks. 

What the child is really saying: Option A: The school insists that I must do this thing and there’s no way out of it, so please give me some money toward it so it’s not for nothing. 

What the child is really saying: Option B: There are prizes for doing this, and I really want the floppitywoppity that you can only get if you raise $5000, so please give me some money to give me a fair chance at winning one. 
Again, I’ve helped more than one kid out of the hole. I don’t know if any of them ever got the floppitywoppity, but I know I have helped to build more than one toilet block in my time. 

Person X.
Then, there’s the Indie author. Actually, it could be any Indie creative – an artist, musician, or crafter. I just decided to use an author as the example here, because that enables me to draw on my own experience again.
Person X has a passion for writing, a message they want to get out to the world, and they finally get their book published. They tell their friends and family members that they have a book out, and they’re about to tell them what it’s about…

What the author is really saying: Option A: I finally fulfilled my dream. Aren’t you happy for me? 

What the author is really saying: Option B: I did a thing! I may never become a millionaire, but I did a thing! Please proud of me!

What the author is really saying: Option C: Remember all those times I supported your party plan things? And your fun runs? And your kids’ school toilet blocks? And… 

…But as Person X talks, there are virtual crickets chirping, and eyes looking nervously at the door, and people checking their phones, and remembering appointments they need to be at, and…
What the others are really saying: Option A: Well, this is awkward… who ever thought he/she was brave enough to get out there and do the thing! 
What the others are really saying: Option B: Yeah, we know you’ve supported us and our kids, but we’d prefer not to mention that now, because I would rather put my cash toward fancy plastic ware/linen/clothes/beauty products/accessories or a gym membership than some book by someone nobody’s ever heard of.

What the others are really saying: Option C: What the heck are we supposed to do now? We hope he’s not going to ask us to actually read it… maybe if I don’t ask what it’s about, he’ll stop talking about it.

What the others are really saying: Option D: But… you’re my brother/sister/cousin/relative/friend… how could a book you wrote even be any good? A bit full of yourself, aren’t you?

Person W. 
The final example is the one person in the room who hugs you and says, “Awesome! That’s fantastic! I’ll buy your book! How much do you want for it? You’ll sign it for me, won’t you? I can’t wait to tell my friends what you’ve done!”

What they’re really saying: Option A: I’m proud of you, and I’m on your team. 

What they’re really saying: Option B: I’ll probably never read it, but I’m proud of you, and I’m on your team.

What they’re really saying: Option C: “Awesome! That’s fantastic! I’ll buy your book! How much do you want for it? You’ll sign it for me, won’t you? I can’t wait to tell my friends what you’ve done!” then looking over their shoulder with a glare at the rest of the people in the room who were too selfish to do or say anything. 

The moral of the story: Option A: 
I’m really thankful for every ‘Person W’ in my life. I had no idea when I embarked on my journey as an Indie author that it would hurt so much to know there were so many Zs and Ys in my circles, but I also had no idea how wonderful it would be to know who the Ws were, and that they were on my team.  

The moral of the story: Option B: 
Always be a W. Even if you never read the book, be a W. 

13 Free Blogging Tips for Every New Blogger.

It’s always a bonus when you can get helpful tips from others in your industry.

I stumbled across this article thanks to a friend sharing it earlier today.

The advice offered is helpful for new and old bloggers alike, especially given the dynamic world in which we live and blog. Things are changing all the time, so any constructive advice is a great thing!

Read Hugh’s great advice on his blog at Hugh’s Views & News


What A ‘Critical Review’ Really Means.

How to respond to a review that you see as less than ideal.

Ignorance is, for some people, bliss.

However, when that translates into comments in their book reviews, it can also be rather revealing.

I’m not talking about the nasty trolls who leave one-star ratings with hateful comments that demonstrate no evidence of even having read your book. Those are in a class all of their own, and way beyond anything I could logically explain.

I’m talking about the reviewers who buy and read a book, then leave a review that leaves you with more questions than answers.

Consider these examples. In the interests of brevity, I have paraphrased them.

 

Facepalm 1

What they wrote: “A mix of Romeo and Juliet with Rapunzel… too much like spoiled five-year-olds instead of sixteen-year-olds. Sex on the first day? 2 stars.”
What I thought:
Have you even read Romeo and Juliet? Or watched the movie? Those were Shakespeare’s ideas, not mine.
Oh well. Some people don’t like his writing, either. I’m in good company.

 

facepalm-6.png


What they wrote:
“I didn’t expect a horror story.”
What I thought:
But it clearly says it’s a horror story! Did you read the product description? Did you check the categories in which it’s listed? Obviously not.
Wait.
Does that mean you “one-clicked” me? Awesome!

 

Facepalm 4

What they wrote: “I don’t read poetry. I don’t like it and I don’t understand it. So I didn’t really understand this book of poetry. But it was OK I guess.”
What I thought:
If you don’t read poetry… and you don’t like poetry… why would you buy a book of poetry?
Wait.
You “one-clicked” me, didn’t you? Alright!

 

Freakin’ A! I have two fans who buy my books, even though they don’t like what I write. Brilliant. Now I just need about a million more and I’ll be set.

To be honest, I actually very rarely read my reviews. Those are there for the benefit of other customers who need to know if they want to read my books (they do) and if they’ll enjoy them (they will).

Oh No Raccoon 2014-09-12 18.07.36

I certainly don’t respond to them. That’s like hanging a target on your own back, and can cause far more heartbreak for an author than any review ever might have done.

Of course, the stores like us to get reviews, too. Amazon say it’s to inform other customers, but every Indie author I know thinks it’s so that they have something to feed their algorithm monster in the basement, and so they have something to take away from us when it appears we’re doing a little too well. Thankfully, other stores let us keep the reviews we get.

I don’t worry about the occasional baffling review. Reviewers are so rare that I’m reluctant to complain. Besides, it balances all those lovely shiny five star ones and makes everything look much more realistic. I don’t think any writer can reasonably hope for their work to be loved by everyone.

If your reviews are consistently negative, it’s fair to assume you probably have some work to do. The best way to avoid that happening is to ensure your book is properly proof-read, edited, and has been given a thorough working over by beta readers. You’re not doing yourself any favours by skipping those things. If it’s worth writing, it’s worth doing it properly.

Squirrel 2014-08-14 21.04.23

A critical review here and there doesn’t mean you’re a bad writer, nor that your book is terrible. It just means that your book, like any other author’s book, isn’t to everyone’s taste. And that’s perfectly okay.

The best response is to ask yourself if there’s anything useful you can take from it, make a note, and walk away.

Reciprocity: Magic or Myth?

A short lesson in how to be a positive and encouraging person.

I want to start by saying that the intention of this post is not to present myself as some icon of virtue or being any better than anyone else: I am definitely neither. But there are some things I am good at, and one of those things is supporting and encouraging other Indie authors.

I have always been very clear about the fact that nothing I do in the Indie Author community is done with the hope of receiving anything in return. I am more than happy to buy and review the books I do, share posts, help answer questions, and encourage others as much as I can.

You might be tempted to assume that, as a result, I have a veritable army of people ready to fall over themselves to do similar things for me. Well, that would be nice!

In fact, that’s very rarely how it works. More often than not, those who are generous with their time and energy receive very little in return. That’s life: I accept that, as do others I know in the same situation, and keep going.

There seems to be a groundswell of folk, however, who have taken it upon themselves to resent others that they perceive as being “more successful” or “more popular” than them, and to insist that they’re not going to do anything for anyone who hasn’t done anything for them.

Just last week there was a situation where a friend tagged some people in a Facebook post to ensure that her post was seen, and didn’t some of those tag-ees complain! One of them took the opportunity to launch a personal attack and completely degraded the conversation into a most hurtful state of affairs. Another had plenty of very demeaning things to say, not just about the friend in question but also those who sprang to her defence.

Well, isn’t it a good thing we don’t all work that way? What sort of a world would that be. where we all carried on like six-year-olds in the playground?

2015-11-29 12.46.29 disappointments

Folks, that is not how we Indie.

Assuming that someone will share your post because you shared theirs will sometimes work out that way, but often not. Hoping that someone will buy your book because you bought theirs is not at all realistic.

There’s one thing you can be sure of, though: If an author – or anyone else, for that matter – is horrible to people, those on the receiving end are not going to forget that. There is absolutely zero chance that they will share the post, buy the book, or attend a Facebook event for someone who has abused or belittled them. In addition, the chances of their friends doing any of those things are remote. Tearing someone else down on social media— or anywhere— is entirely counterproductive.

As Indie authors, we’re all in the same boat. We’re all trying to find readers, sell books, write the next number one bestseller, and get noticed by the universe. We’re all tweeting, Instagramming, Facebooking, blogging and whatever-else-ing we can in the hope of putting our books, or whatever it is we’re doing to make our way in the world, in front of appreciative eyes who want what we’ve got to offer. We’d all like to be able to quit our jobs and pay the bills with our royalties.

2015-11-27 10.51.43 Choose The PositiveBut here’s the thing: this isn’t a competition. Readers will always be interested in another book, another genre, another great read. There is absolutely no need to snuff out someone else’s candle so that yours can burn. We make more light and warmth together than we can on our own. This is something that my friends, especially the Indie Fabs, and I have experienced and proven time and time again.

Encouragement costs nothing. It doesn’t even take much time or energy. If someone asks you for one or two clicks of a mouse button that doesn’t end in costing you money, where’s the harm? If someone does something praiseworthy, commend them. If someone has a great cover, or hits the bestseller list, or writes a great book, congratulate them… and then go one step further by telling others. Who knows? You may even find that they do return a favour one day, or you might discover that someone has done something for you out of the blue, just because they can.

Reciprocity as most people perceive it is a myth. But initiating goodwill by being positive and encouraging? That’s magic. And that is how we Indie.

Why You Should Support Your Local Independent Book Store.

Supporting local businesses is vital. It should be a straightforward choice.

Yesterday was somewhat traumatic. Having confronted a face from the past that I’d really rather not ever see again, I was left with time on my hands and too much on my mind. So I defaulted to my usual sanctuary – books. I didn’t have my device with me, so I headed to my favourite book store to find something to read. My need for ink on paper and a pretty, nicely textured cover in my hands was just too strong.

It’s a luxury, you know, having a local bookshop. The town in which I live doesn’t have one, but the larger town in which I work has two, as well as a fantastic place that sells second hand and antique books.  2018-04-06 12.01.50

For me, the choice is simple. I will always support locally owned, independent businesses rather than larger chains or big department stores.

As an Indie author, I know how hard it is to compete against the bigger fish that swim in the same pond. Among other advantages, traditionally published authors have someone else’s marketing budget on their side, along with a team of people to help them get their books in front of readers.

It’s actually not a lot different for independently owned shops, whether they sell books or anything else. Consider for a moment what they have to compete with: not just the huge online companies that control the world of desktop shopping, but also those local shops owned by large commercial chains which, while they may have a local presence, are generally not owned by anyone who lives down the street from you or whose kids go to the same school as yours. The owner of that local store has to pay the rent and insurance, stock the shop, pay employees, and make a living in an increasingly difficult and competitive marketplace.

2018-04-06 12.02.13

That’s why I buy my physical books at an independent store rather than from a book retail chain, or a big department store. The price for the same book is no different, but I know that I’m helping to put food on the table of a local family, or helping them to pay the neighbourhood mechanic for fixing the family car. My $30 probably won’t make much of a difference at all to an international company, but it makes a huge difference to an individual business owner.

2018-04-07 09.49.15I admit that the local store doesn’t have everything I want. I like to read some fairly specialised history, and I completely understand why they don’t usually stock that: I’m more nerdy about my history than most of the population. I can handle shopping further afield for that if I have to – but if I ask them to order a particular history book for me, they will.

They do, however, have a large range of children’s books, teen and young adult fiction, adult fiction, biographies, and new releases.

They also have a great selection of books written by local authors, whom they happily and actively support and promote.

Did the local book chain store agree when I asked them to stock my books on their shelves? No, they did not.

My local independent store not only agreed, but went way beyond that: they not only stock and display all of my books, they actually organised and hosted my first book launch.

They  also host regular events at which local authors are welcome to meet and greet readers, sign books, and give readings from their work. That kind of support is pure gold to an author.

If we don’t support our local businesses, we will lose them. We will be left with fewer options, poorer service, and towns and communities that no longer prosper and thrive the way they once did.

It’s not really such a difficult choice, is it?

Writing About Family and Friends.

Authors: keep your writing from causing problems with your family and friends.

Writing about family can be fraught with danger. The last thing you want to do as a writer is offend or alienate your family, especially if things are already fragile in some way.

 

That poses a challenge: what happens when there’s something you desperately want to write about? For starters, writers should know to always, always change names and details.  If possible, don’t mention names at all. Even when writing about positive feelings or experiences, people who aren’t used to putting themselves out into the public eye might hesitate to have something written about them and published. A great idea for a story or poem should never be pursued at the cost of an important relationship.

 

When I do write something about friends or family, I make sure they’ve seen it first, and I tell them I’m going to publish it. That way, they can’t say they didn’t know.

 

For example, I recently wrote a poem after two completely separate events: one was the wedding of my nephew, the other was a conversation with a friend who had recently lost her own nephew in tragic circumstances.  The poem, titled My Child, does not mention anyone by name, nor does it mention those particular situations. It is an expression of my feelings – and my friend’s feelings – for those whom we have loved, held, and helped to raise.  This is what I sent to “my children” and to my friend, well over a week before I posted it. That same text is what I posted on my writing blog where I published the poem today. Poem My Child

 

The other alternative, of course, if you feel you must write about something or someone, is to disguise the situation and details enough so they don’t know it’s about them. I’ve written plenty of poems about broken friendships, people in my life who have been determined to cause me trouble, and others who really deserve some special treatment from Karma, but it’s always been presented as me facing an invisible, unnamed challenger or enemy… or a certain black cat named Friday who metes out justice to people who really deserve it. It is not possible for anyone to identify who I was writing about at the time, and that’s a very good thing.

As a writer, it’s important to protect oneself. The last thing you want is something coming back to haunt you.

 

And if you’re a friend or family member of a writer,  remember that age old piece of advice: Never annoy a writer, or they might put you in a book and kill you. It’s true. 

 

2016-04-14 12.32.50

 

Six 21st Century Poets You Should Be Reading.

Six 21st Century Poets and Why You Should Be Reading Them.

I’m the first to admit that I’m fussy about the poetry I read. I want to experience something moving and powerful in a unique style. I want imagery, colour and movement. I want depth, and I want to be able to feel and hear the poet’s soul. It may be considered “old-school” by some, but I still want to find the music of rhythm and rhyme among the various techniques that a poet uses to deliver their ideas.

So, when I tell you that these are the poets you should be reading, please understand that this is not just a nod to people I like or who have pretty book covers. These people don’t just write poetry— they are poets, and they take their craft seriously. These poets can really take a reader beyond themselves, open a reader’s mind, and influence them so that they see things in a completely new way.

These Six 21st Century Poets You Should Be Reading are not listed in any order of preference. If you want to explore their work further, simply click on the cover of each book.

Lyra Shanti

Author of ‘Sediments’.

Lyra Shanti Sediments

Shanti’s poetry is rich and sensory, full of imagery that draws the reader into the emotion and wellsprings of the poet’s mind.
Drawing on mythological themes and elements of Biblical allegory, although it is by no means religious poetry, Shanti explores her place in time, relationships, and the universe through themes of belonging, human vulnerability, equality, and home. She is a master of contrast and balance, weighing sensitivity against images of those things that overwhelm, and confidence in belonging despite her humility, framed within a very real sense of awareness of the immeasurable breadth and depth of the universe.

 

Patrick Williams
Author of ‘Lethal As Love’.

Patrick Williams Lethal As Love
Patrick Williams’ poems are beautiful in the simplicity and honesty of the feelings they convey, even though the feelings they communicate are at times complex and conflicted. There is no pretence or affectation in Williams’ writing, nor is there any strict observance of rhythm, rhyme or other particular poetic techniques. Instead, he uses language and form to evoke a strong sense of love and longing that is almost tangible as he leads the reader on a journey through the highs and lows of the love he so powerfully communicates in these poems.
Some of this poetry is quite erotic, so it’s definitely only for an adult audience, but there’s nothing gratuitous or tawdry about it. One could learn quite a lot about how to love deeply and sensuously from reading ‘Lethal as Love’, but there is also a more sombre lesson to be heeded: nothing lasts forever.  It is clear from ‘Lethal as Love’, though, that the pleasure and passion were definitely worth the pain.

 

Sarah Northwood
Author of ‘The Truths We Tell’.
Sarah Northwood The Truths We Tell
Sarah Northwood gives voice to thoughts and feelings commonly experienced, but often not so thoughtfully expressed, by people in all walks of life.
Northwood explores the ways in which we respond to the situations and feelings that challenge us and those things that fill and complete us. The reality of being haunted by regret and the “what ifs” of life is contrasted with the whimsy of fleeting happiness and the irresistible, transforming power of love.
Through all of this is the reminder that life is what it is: “Feeling the breeze on her cheek she knew, the wind can never be the sun.” (Unique)

 

Joseph Ferguson
Author of ‘Reflections of a Scurvy Bastard’

Joseph Ferguson Reflections of a Scurvy Bastard
Ferguson writes with a very strong sense of realism and a degree of world-weariness in his profound poems that work like snapshots of different events and memories. He has a gift for creating vivid images that transport the reader to another time and place, and making it seem absolutely real.
When Joseph Ferguson’s poetry is recognised as ‘classic’ and he is regaled world-wide as a master poet, it shall come as no surprise to me.

 

Shelby Leigh
Author of ‘It Starts Like This’
Shelby Leigh It Starts Like This

Leigh’s poetry is thoughtful and often intense in its exploration of love, loss, anger,   loneliness and grief, and is highly relatable for anyone who has experienced the breakdown of a relationship or been let down by someone they trusted.
Her poetry and expression are accessible and easily understood, and Leigh’s imagery is often quite stark and raw, but that is where her strengths as a poet lie.

 

 

Joanne Van Leerdam 
Author of ‘Leaf’, ‘Nova’, ‘Stained Glass’ and ‘The Passing Of The Night’. 

 

Yes, that’s me, and those are my own books. Obviously, I write the type of poetry I want to read. Don’t take my word for it, though – I have compiled this description with quotations from different Amazon reviewers. 

“Joanne Van Leerdam is a master poet who combines an old-worldly feel to her poetry with a modern flavor.”
“Joanne Van Leerdam’s poems are about the emotional fragility of human existence, about the brittleness of love and about living with love lost. She expresses both the sense of frailty and the strength of resilience in her reflections, as if a lonely survivor on a faraway island.”
“Many of her poems are conventional in structure, with a regular rhyme scheme, traditional yet so sensitive and vulnerable that they emerge as special, standing out like novae in the vast night sky.
Her poems don’t crash through the door, flourishing their creative uniqueness, but in a quiet voice Van Leerdam almost whispers to us to let her poems come in as she both exposes the emotional pains of life and provides comfort for them.”

I’d love to know if you are encouraged to try any of these poets’ works, and if you do, what you think of them. You’re always welcome to leave a comment on this, or any other, post. 

An Author With A Mission.

Developing my mission statement helped me to clarify my goals in a way that I had not done before.

When completing an author interview recently, I was surprised to find a question about my mission statement. My immediate reaction was, “My what?”

 

My next thought was of Jake and Elwood saying, “We’re on a mission from God!” in The Blues Brothers.

BluesBrothers
Image from tenor.com

Of course, it makes sense. If I can crystallise my goals in writing into a statement, it’s going to make them easier to achieve.

 

I do that all the time as a teacher. I think about objectives, learning intentions and success criteria all the time. So why didn’t I think about my objectives, intentions and success criteria as a writer? To be completely honest with you, I have no idea.

 

So, I started to work on my mission statement by writing down some basic questions:
What do I want to achieve?
What do I want my readers, or potential readers, to know?
How do I measure success?

 

Simple, right?

 

Wrong.
They’re actually really complex questions.

 

What does success as an author mean? Is it selling a million copies of my books? Well, that would be nice, of course, but it’s not just going to happen without me doing anything to achieve that. Who is going to buy my books if they’re not actually any good? My goal has to be one that I can achieve, and it has to be one that I can measure to see if I’ve met the mark.  My goal , therefore, is to write something that people enjoy and benefit from, not to become a millionaire. Because it’s more achievable, and measurable through both feedback and sales, it’s far more satisfying and encouraging than hoping for something that might never happen.

 

What do I want my readers to know? Recluses are mysterious, sure, but that only has limited appeal. What I really want them to know is that I understand what I’m writing about – grief, love, pain, pleasure, excitement, fear, exhaustion, joy. I want them to know that what I’m writing is real and meaningful. I want them to know that if they’re going through something really awful and difficult, I get that because I’ve been through some awful and difficult stuff too.  Particularly in my poetry, I want them to catch a glimpse of my soul, or see some blood on the page – metaphorically speaking, of course. I want there to be understanding between us. I want to connect.

 

So, measuring success isn’t in how many copies of each book I’ve sold, or how many dollars I’ve made. For me, success is in knowing that I’ve touched someone’s heart, or encouraged them, or entertained them. If they read my horror stories, I want to know that I scared them and they loved it.

 

The beauty of this process of setting goals and working toward them is that I can see with every review that I am achieving my goal, even more effectively than I can with each sale.

 

I owe enormous thanks to the person who asked me about my mission statement. They helped me clarify my goals in a way that I had not done before./div>

So, without further ado, this is my mission statement as an author:

 

Joanne Van Leerdam is an award winning poet and multi-genre author who is committed to writing meaningful and thought-provoking literature for the enjoyment of her audience.
Joanne is a thinker and puzzler, a reader and musician, a traveller, and a teacher who has never lost the joy of learning.
Joanne draws inspiration from her own experiences and observations of the world around her, crafting those ideas into works which will encourage those who struggle to persevere and inspire others to see the world from a new perspective. This is as true of her blog posts as it is of her works of poetry and fiction. She aims to continue to grow her readership into a fully global and inclusive audience.

So tell me, do you have a mission statement?