Branded Short Links.

Branded short links make your posts instantly recognisable as yours.

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Promo Seal of Approval Fur Real Nova TPOTNShort links like bit.ly/whatever and buff.ly/something are becoming more and more popular. I’ve been using bit.ly as a link shortening service for my social media posts for some time, and have loved the convenience and the ability to personalise links for myself.

Last week, though, I made a significant discovery: I could have my very own short link domain, and use my own branded short links across all my social media. This makes my posts and products more immediately recognisable. It gives me consistent and affordable branding. And it means the short link I want for a particular book or post is never going to have been taken by someone else!

I read a few blogs and website articles about it to make sure it was something that I understood before I signed up, but it’s really not that complicated. I explored a few different sites to see which ones offered the best service, and although they’re all quite similar to one another, I settled on Rebrandly because it’s very simply laid out and easy to use.

Getting hold of my own short domain name was easy. I clicked on the “domains” tab and then on the “New Domain” button. That took me to a page where I could browse domain names relevant to my branding – jvlpoet – so that I could choose whichever one I liked best. There’s a range of prices, and plenty for $2 for the first year. I chose jvlpoet.link for my branded short domain because it seemed the most straightforward, and it’s easy to remember.

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The slashtag is whatever comes after that link. I can use that short domain name and then the slashtag of my choice, which I set up at Rebrandly on the “links” tab. So, jvlpoet.link/nova is the branded short link for the universal link to my book, Nova, in all digital stores. It’s much more personal, and recognisable as mine, than www.books2read.com/jvlnova.

Now that I have set up my branded short links, Rebrandly keeps track of how many clicks each link has received, and when, so I can see how effectively each one is working.

They also offer a range of apps which enable me to synchronise my links on Rebrandly on my phone and tablet, and in conjunction with bit.ly, goo.gl, Clickmeter, Chrome, and all sorts of other services.

This gives me a tightly coordinated approach to branding and publicising my posts across social media, websites, blogs… everywhere. And thus far, all it’s cost me is $2. Even when my domain costs me $14 for the following year, it’s still a bargain for that level of visibility and recognition.

 

The links I’ve created with bit.ly still work, so I don’t have to rebrand the images or posts I’ve already made. They’re all still great, and there is absolutely nothing wrong with bit.ly’s service. I just like having my name there instead of theirs.

 

Author’s note: This post is not affiliated with Rebrandly or any of the other services I’ve mentioned. It’s simply my account of my choices and the steps I’ve made in achieving the desired outcome. 

 

Serendipity: When Things Just Happen Really Nicely… For Once.

One of the things I really love is when, for even just a brief moment, my favourite things in the world converge.

There are a number of things in life that I’m passionate about. British history, especially the medieval period, has always been my favourite for reading and study, as have the works of Shakespeare, along with a good number of other writers.  A teacher by profession, I love interacting with my students and leading them to those golden “penny drop” moments when something becomes real and meaningful. I have always loved reading. And as an Indie author who understands how hard it is to find readers, and how much harder than that it is to get reviews, I’m committed to reading, reviewing and sharing great Indie books of all genres.  Annie Whitehead To Be A Queen

I was very excited recently to discover, read and review an Indie novel about the life of Aethelflæd, the Anglo-Saxon queen. To my absolute delight, it was well-written and beautifully told. I thought then that several Christmases had come at once.

Now, less than a month after posting that review, it’s happened again, and I find myself at a quite magical point in time where my passions have met and over lapped,  as though life has popped me into the middle of some invisible but very cool Venn diagram.

I’m currently teaching Shakespeare’s ‘Richard III’ in one of my senior English classes. Not only is the writing and language incredible – there are curses and insult exchanges galore, along with some great monologues – it’s also the one with the hunchbacked evil genius who usurps the throne and has himself crowned king, the princes being murdered in the tower, and a fabulous haunting scene! The historiography of the play may be fairly tenuous, but the audience is left in no doubt of the creative genius of the writer.  All of this means that I am getting paid to be an absolute nerd about the language, the writing and the history, all at the same time. That in itself is pretty darned great.

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Tonight, though, as I was browsing through the Wordpress reader, I found an article about a great new Indie novel about the life of Henry Stafford, known in Shakespeare’s play as Buckingham, the ally and “other self” of King Richard III. When I went to a renowned global digital bookstore to check it out, I discovered the same author has also written a novel and several other books about Richard III.

That may not seem very exciting to some, but for me, it’s fantastic. I get to teach ‘Richard III’, indulge myself in Shakespeare and history to my heart’s content, and to read and review a couple of Indie books about two of the most fascinating characters in the play – and possibly in English history, it could be argued – at the same time.

My nerdy little mind is blown. I think I need to go and lie down.

 

How to Achieve A Visually Attractive Twitter Feed.

Just because you can use 280 characters, doesn’t mean you should.

Over the past few weeks, I’ve noticed a lot of people commenting on how they love the new 280 character limit for Twitter. I’ve also noticed a lot of people writing long tweets with no line breaks, and barely any space in them to take a breath.

My message here may be unpopular with those folks, but it must be said: just because you can use 280 characters, doesn’t mean you should.

Remember, people are basically lazy. They don’t want to have to work to figure out what you’re saying, and they don’t want to wade through thirteen hashtags to do so, either.

When it comes to writing tweets, I’ve always assumed that the rule of “less is more” applies. I want my message to be short, easily understood and digested, and easily acted upon.

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I’ve always tried to keep my tweets to well under the 140 characters, as short as 100 characters if possible. A short, effective message is more attractive to people than a slab of text.

As an author, I’ve heard more people than I care to try to count tell me that they don’t like reading. (I know, right? I don’t understand it either.) However, it’s something that I’ve taken to heart when writing anything promotional. Any ad, tweet, or invitation is completely ineffective if it puts people off before they even really look at it.

I always leave a line of space between my main message and my hashtags. It breaks up the tweet so it looks more accessible. I also think that it makes the hashtags a bit more obvious, given that some people might take notice of those before the actual message.

When it comes to hashtags, I wrote a few months back about ‘How To Avoid Hashtag Hell’ in social media. I advised then to use two well-chosen hashtags, and no more. Given the increased word limit, I’m about to start experimenting with using three to increase the discoverability of my tweets, but that would be my upper limit. This isn’t a rule, as such, but simply my desire to keep my tweets looking simple and attractive. I’m no expert in advertising or design, but I go by what I experience myself: when a message is easy on the eye, it’s going to get more attention.

On that same assumption, I always include an image. People are very visually oriented and will, more often than not, look at the picture before the text. I try to make the image relevant to the post, and will often superimpose text and web addresses on the image in a way that won’t detract from the visual effect I hope it will achieve. Where appropriate, I use logos that will build familiarity with my work. Otherwise, I use my own images or stock images that are copyright and royalty free, so that I’m not infringing on copyright, either. There are lots of places that offer them, but I find pexels.com and pixabay.com to be excellent sources of quality images that are free for reuse for any purpose.

ScreenHunter_437 Feb. 20 21.33I use a link shortening service so that half the tweet isn’t taken up by an enormous web address or link. Bit.ly is free, so are many others. I use Buffer to schedule my tweets, and it shortens links automatically, so that’s a double win!

A further advantage of using Buffer is that it enables me to recycle my tweets so that I don’t have to spend hours each week coming up with new content. I regularly change the hashtags and messages on a reused tweet so that I’m not just giving people the same old thing time after time.

When it’s done a few rounds, I’ll rest a great tweet for a while, and pick it up again down the track if it’s still relevant. I save them in files in Evernote, so all I have to do when I come back is copy and paste it into a new message, attach the image, and off I go.

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Some of my tweets don’t have links. This is a deliberate decision on my part – sometimes I just want to offer a thought, a joke, or a compliment to my audience without asking them to do anything in return. That’s not a rule either – it’s just how I like to do things.

Finally, mix it up. If all you tweet is ads for your book or service, or quotations from your work in progress, it can get a little humdrum. I keep things varied by tweeting about great books, free reads, short reads, book reviews, magazines, great blog articles, and interesting tidbits of history, science and general interest far more than I tweet ads for my own books. My books are worthy of advertising and attention, and I would love to find more readers, but I don’t believe in shoving them in people’s faces at every opportunity, either.

I know all that seems like a lot of work, but being active on social media does take effort and thoughtfulness if you’re going to have something meaningful to offer.

Since I have been following these guidelines, I have had new followers every day. I started 2017 with just over 300, and now I have 3000 more than that. It’s slow growth, but it’s organic growth – my audience actually wants to be my audience! And that is worth far, far more than being able to fit a bunch of stuff in one tweet.

WordyNerdBird’s Top Three Podcasts of 2017

In the past, I’ve nominated my favourite podcasts in various genres.

Today, I give you my top three podcasts of 2017.

Promo Top Five English Podcasts PlainOver the course of a few weeks earlier this year, I nominated my favourite podcasts about history (to which I added two more later on),  Shakespeare,  and the English language.

Now that the year is almost over, I’m willing to narrow it down to my favourite three podcasts of 2017.

My criteria for these choices are simple: they’re enjoyable, entertaining and interesting.  I never scroll past them to see what else is on offer in the 20+ various podcasts I subscribe to. Truth be told, I probably should unsubscribe from some of them – perhaps that’s an idea for a New Year’s Eve cleansing ritual or something.

So, without further ado, here are my top three podcasts of 2017:
Rex Factor Podcast1. Rex Factor In this absolutely brilliant podcast, the kings and queens of England followed by the kings and queens of Scotland are reviewed, ranked, and rated according to the qualities an ideal ruler should have. It’s both historical and hysterical. Don’t try to listen to this in the hope that it will lull you to sleep. It won’t. https://rexfactor.podbean.com/p/about/

 

Lingthusiasm Podcast2. Lingthusiasm   This podcast explores different aspects of the English language in just over 30 minutes for each episode. It’s interesting, word-nerdy, and fun.
twitter: @lingthusiasm
http://lingthusiasm.com/

 

british-history-podcast.png3. The British History Podcast A chronological history of Britain with a focus on the people and how they lived and died. It’s well told by a knowledgeable host with a very nice voice. Hey… it all helps.
https://www.thebritishhistorypodcast.com/

 

If you have a podcast you really enjoy, I’d love to hear about it in the comments.

 

 

More Great History Podcasts!

A few months back I posted about my Top Five History Podcasts.
Today, I have an update!  

I’ve found two more fantastic history podcasts to add to your list. 

A few months back I posted about my Top Five History Podcasts.
Today, I have an update!

I’ve found two more fantastic history podcasts to add to your list.

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Myths and Legends is an exploration of a wide variety myths and legends from all around the world. It’s fascinating to hear about where and how these stories developed, and how ancient stories have evolved over time. It also features a different mythical creature each week, many of which I’ve never heard about before.

Episodes range from 25-40 minutes in length.

Find out more at https://www.mythpodcast.com/about/

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The Anglo-Saxon Podcast is presented by David Crowther, who also delivers The English History Podcast. Designed to replace the first 21 episodes of the original podcast, it explores in more thoughtful detail the development of Anglo-Saxon culture and society.

The episodes are generally 30-35 minutes long.