How To Avoid Blocked Hashtags On Instagram

Did you know that you aren’t allowed to use the hashtag #books on Instagram?
Until today, I certainly didn’t.


Instagram have been blocking some terms – mostly to do with sexism, sexual content, body shaming and bullying, or so I thought. It’s called a shadowban: posts using blocked tags are less visible than others, and repeated use can result in more definite blocking of posts or accounts.

Surely there’s nothing offensive about #books though? Yet it’s one of the hashtags that will cause your posts to drift into obscurity.

As an author, reader, book reviewer and all-round book nerd, that’s a trap I’ve fallen into more than once, but thankfully my love for tags like #bookstagram and #booklover has been saving my bookish hide more often than I ever realised.

I did find a rather extensive list of hashtags banned by Instagram, courtesy of the great people over at, but I don’t really want to go and consult another site and spend my valuable time reading through horrible words – and some of them are horrible – in order to find out if something relatively innocent is also blocked.

I’d rather be able to check quickly and easily inside the app itself. And that is quite do-able, even if you’re a novice.

Follow these handy and simple instructions to discover if a term you want to use is acceptable without consulting a long list somewhere that may even be out of date by now.

1. When you’re using the Instagram app, click on the search icon. It’s the one that looks like a magnifying glass.

2. Type in the hashtag you want to use. A list of possible tags will come up. So far, it looks like #books is okay.

3. Next, click on the Tags tab of the search window. #books is still there and still looks alright. However…

4. Tap on that tag in the list and scroll down, you will find only a few images, followed by a message that says the tag has been banned because reports have been made regarding inappropriate content.

If you go ahead and use the tag, nobody will see your tag because they can’t find posts using that tag, either. And your other tags might also end up being blocked. So might your account.

Nobody wants to end up there.

So, as authors and book lovers, we need to tag our posts differently so that other book lovers will find our posts.ScreenHunter_439 Mar. 13 19.13

When you click on a tag that is not blocked, you’ll see some further “related” tags that you could use in your posts. Notice, though, that this does not exist for #books.

I’ve slogged through a whole bunch of these “related tags” to find some great hashtags with good popularity that you can use safely – for now, anyway.

Try some of these great tags for your bookish posts:

If you’re posting images or reviews of books you’ve enjoyed, consider some of these:

My final piece of good news is that if you have been using a blocked hashtag, you can rescue your posts and make them fully visible again.

1. For each post, click on the three dots to the right of your username.

2. Choose edit from the menu.

3. Scroll to your hashtags and change or remove the banned one.

4. Click on ‘done’ and your post will be back to full visibility.


Handy hint: if you “like” your own post once you’ve changed it, your post will re-enter the general Instagram feed.
It’s a good idea to do this one or two posts at a time, not all at once, so you don’t flood your followers’ feeds.

How to Achieve A Visually Attractive Twitter Feed.

Just because you can use 280 characters, doesn’t mean you should.

Over the past few weeks, I’ve noticed a lot of people commenting on how they love the new 280 character limit for Twitter. I’ve also noticed a lot of people writing long tweets with no line breaks, and barely any space in them to take a breath.

My message here may be unpopular with those folks, but it must be said: just because you can use 280 characters, doesn’t mean you should.

Remember, people are basically lazy. They don’t want to have to work to figure out what you’re saying, and they don’t want to wade through thirteen hashtags to do so, either.

When it comes to writing tweets, I’ve always assumed that the rule of “less is more” applies. I want my message to be short, easily understood and digested, and easily acted upon.

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I’ve always tried to keep my tweets to well under the 140 characters, as short as 100 characters if possible. A short, effective message is more attractive to people than a slab of text.

As an author, I’ve heard more people than I care to try to count tell me that they don’t like reading. (I know, right? I don’t understand it either.) However, it’s something that I’ve taken to heart when writing anything promotional. Any ad, tweet, or invitation is completely ineffective if it puts people off before they even really look at it.

I always leave a line of space between my main message and my hashtags. It breaks up the tweet so it looks more accessible. I also think that it makes the hashtags a bit more obvious, given that some people might take notice of those before the actual message.

When it comes to hashtags, I wrote a few months back about ‘How To Avoid Hashtag Hell’ in social media. I advised then to use two well-chosen hashtags, and no more. Given the increased word limit, I’m about to start experimenting with using three to increase the discoverability of my tweets, but that would be my upper limit. This isn’t a rule, as such, but simply my desire to keep my tweets looking simple and attractive. I’m no expert in advertising or design, but I go by what I experience myself: when a message is easy on the eye, it’s going to get more attention.

On that same assumption, I always include an image. People are very visually oriented and will, more often than not, look at the picture before the text. I try to make the image relevant to the post, and will often superimpose text and web addresses on the image in a way that won’t detract from the visual effect I hope it will achieve. Where appropriate, I use logos that will build familiarity with my work. Otherwise, I use my own images or stock images that are copyright and royalty free, so that I’m not infringing on copyright, either. There are lots of places that offer them, but I find and to be excellent sources of quality images that are free for reuse for any purpose.

ScreenHunter_437 Feb. 20 21.33I use a link shortening service so that half the tweet isn’t taken up by an enormous web address or link. is free, so are many others. I use Buffer to schedule my tweets, and it shortens links automatically, so that’s a double win!

A further advantage of using Buffer is that it enables me to recycle my tweets so that I don’t have to spend hours each week coming up with new content. I regularly change the hashtags and messages on a reused tweet so that I’m not just giving people the same old thing time after time.

When it’s done a few rounds, I’ll rest a great tweet for a while, and pick it up again down the track if it’s still relevant. I save them in files in Evernote, so all I have to do when I come back is copy and paste it into a new message, attach the image, and off I go.

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Some of my tweets don’t have links. This is a deliberate decision on my part – sometimes I just want to offer a thought, a joke, or a compliment to my audience without asking them to do anything in return. That’s not a rule either – it’s just how I like to do things.

Finally, mix it up. If all you tweet is ads for your book or service, or quotations from your work in progress, it can get a little humdrum. I keep things varied by tweeting about great books, free reads, short reads, book reviews, magazines, great blog articles, and interesting tidbits of history, science and general interest far more than I tweet ads for my own books. My books are worthy of advertising and attention, and I would love to find more readers, but I don’t believe in shoving them in people’s faces at every opportunity, either.

I know all that seems like a lot of work, but being active on social media does take effort and thoughtfulness if you’re going to have something meaningful to offer.

Since I have been following these guidelines, I have had new followers every day. I started 2017 with just over 300, and now I have 3000 more than that. It’s slow growth, but it’s organic growth – my audience actually wants to be my audience! And that is worth far, far more than being able to fit a bunch of stuff in one tweet.

A Conversation Between A Romance Lover and a Horror Writer.

Me? Writing romance? Not anytime soon.

Today I commented to a friend that I’d written a story for Valentine’s Day.

She smiled and said, “Oh Jo! I didn’t really pick you for the romantic author type! How lovely!”

I laughed. “Just because it’s a Valentine’s Day story, doesn’t mean it’s romantic.”

black stone heart

She looked at me as though she were waiting for a punch line.

“No, really. This is not a romantic story. This is a story for anyone who has had their heart broken, who knows the sting of rejection—” I shrugged.

“It doesn’t end well, does it?” she asked sadly.

“That depends entirely on your perspective!” I replied.


If you’re one of the anti-Valentine’s Day crew, or if you just like creepy stories, check out my chilling little tale: A Curious Valentine’s Day. It’s free to read at WordyNerdBird Writes.




Focus: Looking Beyond The Cloud In My Silver Lining.

It’s time to focus my time and energy on what really matters: writing.

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A week of camping by the river has given me opportunity for reflection about the past year, particularly in terms of my writing. I’m proud of what I’ve accomplished – two new books of poetry, two deliciously macabre horror titles, and two reinvented fairy tale novellas in a completely unique and absolutely gorgeous anthology collection. I’ve also had poems included in a couple of themed anthologies and a number of magazines. I have received emails and messages when something I’ve written has moved or helped someone else in a powerful way, which gives me confidence that what I write is actually pretty good. At this point, I’m highly motivated to move on and write more.

There is, however, a cloud in my silver lining. In my experience, the biggest downside of being an Indie author is that the demands of social media can be a whirlwind – marketing, promotion, teasers, creating new material to keep up momentum, engaging so that others don’t think you’re only there to push your own stuff… It’s easy to get sucked into that vortex and start to believe that marketing is the be-all and end-all of your writing career.

Yes, marketing and promotion matters. I want to find readers who will be interested in my books. But it’s not the most important thing. The most important thing for me to invest my time and energy into is writing.

The time has come to redirect my focus. Of course, I will still engage in social media and promote my work there, but I need to do it differently so that I spend more time each day writing than I do trying to leap across people’s screens to get noticed. I’m going to work out how to use Facebook‘s mysterious algorithms, which are set to change yet again, to my advantage instead of the other way around. Furthermore, I’m not going to give them one cent to achieve that. I’ll keep doing what I’m doing on Twitter, as that’s working well for me thus far. My blogs will see some revision, and hopefully some renewed focus there will have good results.

There are so many stories and poems I want to write. Some of the stories are planned and outlined. Some are just ideas at this point in time. The poems happen when the muse overtakes me, but I have quite a few ideas written down so that they can simmer away on the back burner of my mind, developing slowly until they’re ready to go. A renewed focus on bringing my ideas to life on the page for others to read will serve me well: writing is the most satisfying and therapeutic thing I do.


If you appreciate this post, please click ‘like’ below. That one small click makes a big difference by helping more people see it. Comments and shares are also appreciated. 

ScreenHunter_434 Jan. 16 23.45Find out more about my books here.

Follow me on Facebook, Instagram or Twitter.

2017: My GoodReads Year in Review

There are a number of things I quite like about Goodreads.

 So, I enjoyed looking over the page of stats they collated for me about what I’ve read in 2017.

As a reader, I enjoy Goodreads as book-nerdy social media.

I like being able to organise and “shelve” my books so that others interested in those sorts of books can find them easily.

I like being able to leave a review and a rating for those books so that people who find them can know more about them and hopefully choose to read them.

I like the goalsetting element of the “Reading Challenge” where you set a number of books that you plan to read in a year, and then the website keeps track of them for you.

I like it that my connections there can see what I’m reading and when I’ve left a review.

And I like being able to recommend a book I’ve read and enjoyed to friends with similar interests and tastes.

 So, I enjoyed looking over the page of stats they collated for me about what I’ve read in 2017.
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I have read a wide variety of books this year – short and long, popular and… less well known, from a wide range of genres. Historical fiction, adventure, horror, romance, mystery, thriller, contemporary, fantasy, sword and sorcery, magical realism, urban fantasy, kids’ books, Christmas stories and humour… they’re all represented. I’ve found some new all-time favourites and broadened the horizons of my knowledge and imagination.

ScreenHunter_429 Dec. 29 16.18

Reading through the highlights and looking at the great cover art of the books I’ve read gave me a lovely sense of achievement and brought back some great memories of books I really enjoyed.

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If you’re on Goodreads and would like to connect, you can find me there at

Check In: Goodreads Reading Challenge 2017

Are you doing a Goodreads Reading Challenge this year?

Are you doing a Goodreads Reading Challenge this year?

I set myself a goal of 40 books, because I have a day job and a burning need to write things.
So far, I’ve read and reviewed 44 books, so I’m pretty happy with that!
How are you going with yours?
ScreenHunter_426 Sep. 28 10.12
Feel free to follow me as an author on Goodreads.

What’s on your list?

What’s on your list?

I’d love to hear your ideas!

Human Girl Person Silly Blond Making A Face Child
I just found that I have a follower on Twitter called “Buy Followers”.
I haven’t bought that one, or any other.

Which leads me to wonder… why would someone even bother?
In a world full of things I *would* buy if I had the cash, followers on social media isn’t going to be among them.
The top three things on my permanent list of things I’d like to buy are:

1. Another, longer trip to Canada.
2. Books. More books.
3. Another Labrador puppy.

What’s on your list?
I’d love to hear your ideas!

The Importance Of Minding One’s Manners On Social Media.

The choice between being either the low point or a bright spot in someone’s day isn’t so complicated.

I was motivated to write this post by an experience I had a few weeks ago.
I posted a question on a blog post by someone who presents himself as a successful and popular author.  He probably is, but his response to my question was quite scathing. When I explained why I hadn’t read every blog post he had posted, he was so rude that I took screen shots. Of course, he had no idea that I took screenshots, but it made me feel better because I had evidence to support my increasing dislike for him and his condescending attitude. Who did he think he was, anyway?
ScreenHunter_410 Mar Asshat Identity Concealed 2
(I’ve concealed his identity here because I don’t feel like getting sued or anything like that.)
At this point, I made a decision to never buy his books, nor to help promote or encourage him in any way. I suspect several others probably made the same decision. When a friend went to read the exchange between us, he had deleted the whole thing, so I am sure he realised it wasn’t a good look for him. I highly doubt that it might occur to him to apologise for his rudeness, but I will never know, because I had promptly unfollowed his blog, deleted him from my twitter feed and blocked him on all social media.

Sure, my question might not have been the brightest or best he’s ever read. Even so, his response was condescending and made me feel really low. Who needs that kind of negativity in their life? I certainly don’t.

As an author who uses social media to build a following and hopefully sell my books, I can confidently state this is the least desirable outcome from interacting with others.
There is a valuable lesson that, whatever our profession might be, we can all take from this: never, ever, be an asshat to someone on social media. It’s far too easy to damage a reputation or a brand that you’re trying to establish and promote.
The choice between being either the low point or a bright spot in someone’s day isn’t so complicated. If people ask a question about your book, your blog, or your dog’s hind leg, simply be thankful they are interested enough to ask. Engage with them. Being friendly doesn’t cost anything, nor does it mean you have to pledge eternal friendship.
You will walk away with your integrity and your potential readership intact, if not a little more loyal towards you. As a writer, you can’t put a price tag on that.
*My original working title for this post was, in fact, “Why One Should Never Be An Asshat On Social Media”. I tidied it up a little. You’re most welcome. 

The Basics: Why Spelling and Punctuation Matter.

Make sure you’re sending the message you actually want to send to your audience, every time.

For the first time in a long time, I’ve recently abandoned reading a book. I’m usually fairly persistent, but I couldn’t get past the second chapter. It’s so full of basic errors, I’d be giving any of my students who wrote it a D.  That book – any book – has no business being for sale on any platform, Indie or otherwise, until it has been properly edited and corrected.

If I had a dollar for every time I have face-palmed over glaring errors of spelling, word choice or punctuation in someone else’s social media posts, I would be considerably richer than I am today.

As people who promote ourselves as writers, it’s crucial that we don’t make those mistakes.

I’m not talking about the occasional typo, and I’m not talking about the type of formatting error that can happen to absolutely anyone when converting a book to eBook format. I’m talking about really basic errors – missing punctuation, terrible sentence structure, shocking spelling. Of course, not differentiating correctly between “your” and “you’re” is always going to frustrate people. There will always be people who put apostrophes where they don’t belong and omit them where they are needed. The same is true for commas.

It boils down to the issue of credibility. If I cannot correctly construct a sentence to encourage people to buy my book, what is going to make people believe I could possibly write a whole book? A writer should be able to communicate their ideas and messages clearly and effectively, without frustrating the reader or making their eyes bleed.

Quite honestly, if someone’s social media posts are full of errors, I’m not going to be buying their book. I’m not even going to put my hand up for a free copy. And it’s not going to change my mind if people laugh it off and say, “It’s just Facebook… relax!”

I may be called judgemental  or overly critical. That’s okay.
As a reader and a frequent buyer of books, I’m entitled to be.
As a writer, nothing less should be expected.

proofreadingIf we want people to believe that Indie books are just as good as traditionally published books, we have to make sure they are. We must edit, and have them edited, as professional authors. We must promote both ourselves and our books as engaging, intelligent, and literate.  The example we set on social media is part of that, because that’s where we hope to find readers.

Please, folks, for credibility’s sake – in the interests of your own integrity – proof-read all your posts. Make sure you’re sending the message you actually want to send to your audience, every time.

Great Hashtags for Indie Authors

Following my previous post about how to use hashtags effectively, I thought it might be helpful to provide you with a list of hashtags that work well for Indie authors.

Hashtag_exampleMy aim in this post is not to give you every hashtag that writers use, but to provide you with a functional list of the most common, and therefore the most valuable.



Hashtags for connecting with other authors:


  • #AmWriting
  • #AmEditing
  • #WordCount
  • #WriterWednesday (or #WW)
  • #WritersLife
  • #PoetTues
  • #IndieAuthors
  • #NaNoWriMo
  • #WritingPrompt
  • #Creativity
  • #WIP (work in progress)
  • #WritersBlock
  • #WritingTips
  • #WriteTip
  • #WritersTellMe
  • IndieAuthorsBeSeen

Hashtags for identifying and connecting with other bloggers: 

  • #blog
  • #blogger
  • #blogging
  • #bloggerswanted
  • #bloggersrequired

Hashtags for connecting by genre:


  • #Romancehashtags_o_2430667
  • #SciFi
  • #KidLit
  • #PNR  (Paranormal Romance)
  • #MGLit (Middle Grade Lit)
  •  #MemoirChat
  • #FlashFic
  • #Romance
  • #Horror
  • #FanFic
  • #YA
  • #History
  • #Poetry

Hashtags for connecting with publishing colleagues:

  • #GetPublished
  • #BookMarket
  • #BookMarketing
  • #PromoTip
  • #SelfPublishing
  • #SelfPub
  • #Publishing
  • #AskAgent
  • #AskAuthor
  • #AskEditor
  • #EBooks
  • #IndiePub (or #IndiePublishing)
  • #BookMarketing
  • #PubTip

Hashtags for connecting with readers:

  • #books
  • #bookworm
  • #FridayReads
  • #BookGiveaway
  • #MustRead
  • #ReadingList
  • #WorthReading
  • WhatToRead
  • #StoryFriday
  • #TeaserTues
  • #BookGiveaway
  • #free
  • #kindle
  • #nook
  • #iBooks
  • bookslover
  • bookspecials
  • bookpost
  • IndieBooks
  • IndieBooksBeSeen

Hashtags for Instagram only:

  • #writersofinstagram
  • #readersofinstagram
  • #poetsofinstagram
  • writerscommunity
  • #readers

Your own hashtag:

In addition to these, you can also make a hashtag for your own book or brand.

However, if you’re going to do this, make sure it’s unique to you or your book so that you don’t get lost in a haze of brand confusion.

You can see here that #jvlpo was good, but not good enough.

ScreenHunter_416 Apr. 12 15.39







However, #jvlpoet was completely unique to me. I did this same search on both Twitter and Google when deciding on my domain name,

ScreenHunter_417 Apr. 12 15.39