Why I Don’t Keep All My Book Promotion Eggs In One Basket.

As a promoter of Indie books and Indie authors, I’m always trying to find different ways to help authors put their books in front of readers. 

The ever-changing and often-frustrating Facebook algorithm means that Facebook is becoming less and less fruitful for book promotion. My own recent frustration with that particular platform has provided further encouragement to look further afield.

This isn’t particularly devastating for me, as I have always believed that it’s better not to keep all your eggs in one basket, so to speak. My aim has always been to spread my promotions as widely as ever, and I have applied this principle to my promotions of others’ books as well as my own. 

From the outset of my writing career, I have worked hard to build good reach on a variety of social media platforms. I have grown my following organically, through engagement and sharing, so that my audience is one actually interested in my content.  That has paid off in the form of followers who respond in a positive way: with likes, shares, comments and engagement.

That is why I have confidence in Book Squirrel’s new promotional feature.

The ‘Book of the Week’ promotion provides a blog post including the book’s cover and blurb, and two reviews of the author’s choice from Amazon or Goodreads.   This blog post is then shared throughout the week on Twitter and Pinterest in addition to Facebook. A “Book of the Week” post is also made on Instagram. 

The social media posts will be accompanied by clear, attractive images like this:

As with all of Book Squirrel’s promotions, the price is deliberately set to be affordable for Indie authors on a tight budget. After all, I know what it’s like to want to promote your book, and not have at least $50 to make it happen. 

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Don’t Miss The 2018 Golden Squirrel Awards

Book Squirrel will present the second annual Golden Squirrel Awards on December 31st, 2018.

The logo of the Golden Squirrel Book Awards page.

Book Squirrel has read and reviewed some fantastic books this year.

While not every book can receive an award, Book Squirrel will present the second annual Golden Squirrel Independent Book Awards to books in more than twenty different genres, across a variety of age ranges, interests and styles. 

Last year’s awards featured some excellent books, and gave a number of Indie authors another vehicle for promoting and sharing their work. This year, the selections are equally commendable.

Just to make it clear, this is not a contest that people can vote on. This is an entirely subjective and preference-driven selection process. Book Squirrel knows what he likes, and that’s what he reads. When he reads, he always leaves a review. And on the Book Squirrel blog, he awards gold, silver or bronze acorns instead of a star rating system. 

At the end of the year, he chooses the best of the books he has read and reviewed, and gives some nice shiny awards to the wonderful authors who entertained and enlightened him in the past twelve months. 

You can be sure that the winners of Golden Squirrel Awards are excellent reads, and worthy of recognition. 

Naturally, my own books are ineligible for a Golden Squirrel, as Book Squirrel is a most ethical creature and strives to be impartial. He does love reading them, though!

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Friday the 13th 99c Ebook Sale

Don’t miss this fabulous little sale on Friday the 13th. 

A group of very generous authors have put together a collection of great books that are either on sale for 99c or free for Friday 13th.

It’s not just horror – there are mysteries, sci fi humour, YA adventures, poetry and flash fiction included. There really is something for everyone!

If you’re looking for a good new read for the weekend, or always up for a bargain, head over to visit Book Squirrel and see what’s on offer.

Friday 13th 99c sale

 

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If you love reading, you should definitely follow Book Squirrel’s blog for book reviews, new release updates, and author interviews.