Blogging consistently for 150 days in a row is no mean feat. It takes time, effort, and brain power, and a bit of self-discipline really helps, too. I’m thinking very clever things of myself today, but that’s not the only positive outcome.
When I first started blogging, I was a bit here and there with it all, which is perfectly fine. Over time, though, I noticed that the more consistent I was, the more consistently my posts were being read. When I managed a three or four day streak, I felt like I had really accomplished something constructive in terms of getting myself “out there” as a blogger,
At the beginning of this year, one of my resolutions was to blog more consistently. I can certainly put a check in that box! Now that we’ve reached the middle of the year, I have spent some time thinking about what I’ve learned from doing so.
Goals are highly motivating. When you’re on a long streak, it’s very easy to dismiss thoughts like “I’m too tired” or “not today” and get it done.
Planning is essential. Sometimes, deciding what to write about is the hardest part. Planning helps to overcome this. I have developed a list of themes, post ideas and issues to explore. That way, I’ve always got something to write about if there is nothing pressing or timely bobbing around in my head. Participating in special “months” like Women in History and “National Poetry Month” has helped me to focus my posts during those specific times. This has helped me to attract different kinds of readers to my blog, which is generally quite eclectic in the topics I cover.
I still want to improve the way I coordinate my planning. I’ve started to time my Shakespeare-related posts to coincide with #ShakespeareSunday on Twitter so that I have an audience to reach that is automatically curated for me by someone else’s design. That’s proven to be very handy, so I want to find more opportunities like that to fit with my interests and content.
Reblogging is a great way to share sand add value to someone else’s content. I often share other people’s posts via Twitter, and do so very gladly. When I discovered how to reblog someone’s work, that was a revolutionary moment for me. It enabled me to share their work in a more meaningful way than just tweeting it – which is meaningful and helpful, but it doesn’t add any value to the content.
Reblogging makes it possible to add comments or a reflection of my own on the topic. This is helpful to both them and myself: their content reaches another blogger’s audience, and my content is enriched by theirs. It is also a very good thing to be inspired by what someone else produces, and to let that fuel my own thoughts and words.
It’s also fair to say that there are times when the tank has been dangerously empty, and those bloggers whose work I have shared have literally saved my day – both by inspiring my post, but by encouraging my mind and spirit when life has been hard.
Varying the topics attracts different readers. There are blogs dedicated to just one topic. Some of those bloggers do it extremely well. I am probably never going to be one of those people.
I like to discuss different things that interest me. By mixing it up, I’ve been able to find new readers who like history, or poetry, or horror, or Shakespeare, or who are Indie authors and interested in the issues that relate to our awesome little corner of the publishing universe. These audiences often cross over, so if someone isn’t interested in what I write one day, they probably will be on the next.
Over the past 150 days, I have seen my readership grow, measurable by the increase in followers on my blog. I find this very exciting, as when I started out, I thought having ten followers was incredible. Actually, given that I had very little clue what I was doing, it probably was incredible!
Consistency increases visibility. I’ve noticed that I’m getting more post likes and engagements from people who weren’t following me previously. I can only assume that this is because my posts are gaining visibility via the WordPress reader as well as on Twitter and via my very amateur attempt at SEO. My rather thorough use of categories and tags might be helping, too. Whatever the source of the magic, I’ve enjoyed some great feedback and questions from readers that have been both helpful and stimulating.
Accuracy and accountability matter. When you say something on your blog, you need to be able to back it up. Thankfully, as a History teacher, this is something I’ve always known. So when a reader asked me recently, “What’s your source?” I was able to answer promptly and easily. I really don’t want to start providing a bibliography for every post I write, but it does matter that I can verify my content when I am called on to do so.
People want to know who you are, Even though a blog post focuses on a particular topic or idea, readers respond well when you show them something of who you are or what makes you tick. I do not suggest making it all personal or discussing all your private issues in detail, but if readers can see that you are genuine, they will respond to you in positive and encouraging ways
I am better at blogging than I used to be. Part of that is in the development of my skills by learning as I go, and part of it is confidence that can only ever come from experience. This has, in fact, been the most motivating lesson of all. If I keep going, I’ll get even better. I don’t know if the world is ready for that, but I am.
There are, however, still things that remain a mystery to me:
How do you actually get people to click “like” before they leave?
How can I get more people to leave a comment or question?
Those are questions that fall into “next level engagement”. I’ll write that into my goal-setting now.