Why Indie Authors Should Have Their Books on Bookbub

BookBub presents a great opportunity for authors to put their books in front of readers.

There is massive irony in authors complaining that they can’t reach readers or find an audience while failing to list their books on a site where readers will actively look for books in their genre.

Sure, BookBub began as niche marketing, but it has very quickly become mainstream to the point where it’s becoming as popular among readers as GoodReads. There are good reasons for that: BookBub is very user-friendly, well organised and easy on the eye. Sharing a book from BookBub to other social media is straightforward, achieved simply by clicking a couple of buttons. 

As a reader and reviewer, I’m always dismayed when I read a great Indie book and find that I can’t review it on Bookbub because the author or publisher hasn’t listed it there. 

Not only are those authors missing out on free promotion, they are overlooking a place where readers flock to find something new to read. 

As an author, I love BookBub. 

When readers mark one of my books as “Want to Read” all their followers see that. When readers review or recommend one of my books, everyone sees that.  

I get a weekly email that tells me how many profile views, recommendations and new followers I’ve had that week. And it’s completely free to be an author on BookBub. You don’t have to pay for promotion there if you choose not to: that’s totally optional. 

If you’re an author and your books aren’t on BookBub, that’s something you should probably fix sooner rather than later. Unless, of course, you’re happy with lower visibility and fewer opportunities to reach readers. That’s a choice that is entirely yours to make. 

Why Indie Authors Should Have Their Books on BookBub #IndieAuthorsBeSeen #IndieBooksBeSeen #authorlife #bookmarketing #IndieAuthors #BookBub

Why Friday the 13th Is A Good Day

Far from being unlucky, Friday the 13th is a day that I have reason to enjoy.

Happy Friday the 13th!

I suppose most people are superstitious about something, but for me, this one is a matter of perspective.

My fictional black cat, Friday, leapt into existence on a Friday the 13th. From that first creepy story, he grew into a creature with a mind of his own — like all cats, really— and a killer sense of justice that springs into action whenever someone is behaving very badly. With a twitch of his tail, magic happens and horrible people get what’s coming to them in the most macabre ways. It’s all very satisfying… but of course, punishing people fictionally is like that. 

I so wish Friday was real. There are days when I wish I had someone like that to deliver a dose of poetic justice to someone who particularly deserves it. “This looks like a job for Friday!” has become a catchphrase between my best friends and myself, which comes in quite handy at those times when you can’t express how we feel about someone or a situation as honestly as we might like to. 

I don’t really believe in luck, and I certainly don’t think certain days or black cats are bad luck.

I enjoy Friday the 13th because it reminds me that sometimes great things grow out of chance ideas. And, it’s fair to say, it beats most Mondays hands down. 

Friday appears in Curious Things and Curious Times by Joanne Van Leerdam. Widely available in all online stores in paperback and ebook.

The 2019 Golden Squirrel Awards

Book Squirrel has announced the winners of the 2019 Golden Squirrel indie Book Awards

Just to make it clear, this is not a contest that people can vote on. This is an entirely subjective and preference-driven selection process. Book Squirrel knows what he likes, and that’s what he reads. When he reads, he always leaves a review. And on the Book Squirrel blog, he awards gold, silver or bronze acorns instead of a star rating system. 

At the end of the year, he chooses the best of the books he has read and reviewed, and gives some nice shiny awards to the wonderful authors who entertained and enlightened him in the past twelve months. 

This year, gold and silver awards were given to books in 20 genres, across a variety of age ranges, interests and styles. 

While Book Squirrel is fully committed to being as fair and impartial as a squirrel can be, so you can be sure that the winners of Golden Squirrel Awards are excellent reads, and worthy of recognition. 

Check out the winners here!



Is The Novel Dead?

The title of this blogpost caught my attention this morning.

“What?” I thought. “How could anyone think that?”

For me, the novel is most certainly not dead. There is still nothing as wonderful as escaping into a book and finding myself immersed in its setting, caught up in its action and carried away by the story.

Short stories and novellas are fabulous when life is busy, because I can achieve those escapes in the time I have available. But when time to read is more plentiful, a good novel is a marvellous thing.

The novel will never be dead as long as there are great books to read. I’m fairly confident that, given the quality of the new books I have been reading, it’s not likely to be happening in the foreseeable future.

And on that note, I take exception to the original writer’s suggestion that self-published books are rubbish, and therefore partly to blame for the demise of the popularity of reading. Blame the obsession with screens of whatever size, and with the Internet and social media, and I’ll gladly concur, but leave Indie authors out of it. As I’ve said plenty of times before, I’ve read some absolutely brilliant self-published books, and I’ve read – or attempted to read – some tragically bad traditionally published ones. Let each book stand or fall on its own merits, I say.

I feel sorrow for any reader who is so disillusioned by their reading that they believe the novel is a thing of the past. More than likely, they have simply been reading the wrong books.

If you’re interested in great Indie book recommendations, follow Book Squirrel.

Richie Billing

A couple weeks ago, an article by writer Damien Walter grabbed my wandering attention. The title: I STOPPED READING NOVELS LAST YEAR. I THINK YOU DID TOO.

I was curious. So I had a read and discovered that Walter is a professional book reviewer, even had a regular sci-fi column for The Guardian. He’s experienced and well-respected and fed up of the novel.

Why?

For Water, the novel lost its magic. It no longer has the same magical feel as it did when he was a kid, “spending afternoons at the local library, selecting books as though I was selecting magical portals to step through. Then I would rush home and lose myself in the magic for hours, days at a time.”

Walter recognises the influences modern-day phenomenons have had on us. Here are some of my favourite quotes from his piece. I’d recommend reading in full too. He’s an…

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The Most Beautiful Reading Experiences

More than a year ago, I began my book review of Eric Tanafon’s fabulous historical paranormal fantasy novel ‘Robin Hood: Wolf’s Head’ with this paragraph: “Every now and then, as a reader, I experience an incredible moment of revelation when I take in an expression or image of something that is so powerful, it takes my breath away.” 

There is something incredibly magical about that moment when a writer’s words take my breath away. It doesn’t happened as often as one might like, but it has happened to me twice in the space of a week. 

Once was when reading Cortney Pearson’s steampunk mystery ’The Perilous In-Between’. The second was when reading Bridget Collins’ historical fantasy novel ’The Binding’. 

All three books are exquisitely written, full of incredible imagery, rich and imaginative world building, and powerful writing that make the reader’s emotions and mind soar. 

Proudly, two of those books are by independent authors, published without the support of big traditional publishing houses and the budgets that the other enjoys. But if you picked up all three, and read them, you’d be pushed to know which was which if you were using the quality of writing or production as your yardstick.  You’d only know by looking for a publisher’s imprint. 

It is true that there are some rubbish books produced by independent authors who don’t bother having their work edited, proofread or produced properly. It is also true that there are also some rubbish books published traditionally. I’ve picked up a few books in my time that have, in all honesty, made me wonder exactly how they got published at all. Other people may think they are wonderful — and they are welcome to them. 

And that is exactly my point. What makes a book ‘brilliant’ is highly subjective, and people will have many and varied reasons for the choices they make. Even so, the assumption that traditionally published books are of superior quality is becoming less and less valid as time goes on. 

It’s fair to say that independent publishing has come a very long way, and the industry has become quite proficient in setting and achieving very high standards. 

If you’re not reading Indie authors, you’re missing out on both discovering some incredible talent and reading some brilliant books. 

For great Indie book recommendations, follow Book Squirrel on WordPress, Twitter, Facebook or Instagram

Can the Cold Case of Book Marketing Be Solved?

Everything David Gittlin has written in this post sounds remarkably familiar to me, as my own experiences are very similar.

This is precisely one of the reasons that I developed some budget-friendly book promotion options for Indie authors via Book Squirrel – it costs a lot less per month to get your book seen by people than it cost me, or David Gittlin, or countless others for that matter, for the months of promotion paid for with very low return. 

Of course, I don’t pretend that Book Squirrel is the entire solution. No one package ever is. But his options for book promotion definitely offer a few affordable opportunities, and provide some valuable parts of a good overall promotion plan. 

The other thing to keep in mind that promotion will not always directly result in sales. It’s also about building familiarity with your book and brand, getting your name out there, developing some credibility and presenting opportunities for people to think about your book as well as to buy it. Realistically, very few people will immediately buy a book by someone they haven’t heard of: in fact, very few people immediately buy a book by someone they have heard of. Those readers who have a “one click” response to books and authors are worth their weight in gold. 

A Writer's Path

by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—marketing. The word strikes terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

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Saying No: Something Many People Struggle To Do

I often wonder why “Just Say No” became a catchphrase among those trying to teach kids and teens to resist poor examples, negative influences and bad habits. It’s not always that easy or so straightforward. Peer pressure, family expectations, social engineering and a desire for job security have all taught us to take the path of least resistance — which can actually be a really unhealthy thing. 

Among all the different people in this world, there are two groups who invariably find each other: those who have trouble saying no, and those who take advantage of them. 

You know it. I know it. And we all know which of the two groups certain friends and family members fall into. 

This quick and quirky self-help guide to saying no more effectively provides insights and tips on how to say “no” so that others know you mean it, and thereby reclaim your freedom from those who would readily exploit your generosity.  

If you find it hard to say no to people, but really want to… this is the book you need. 

Available for preorder. Out on Tuesday 10th.

Why I Started Book Blogging

I discovered this post on the abooknation today. It reminded me of starting my own book blog, although my reasons were slightly different.

Like this blogger, I have always been an avid reader, but it was really only when my first book was published that I began to understand the true value of a review for an author.

It’s really the only feedback you get from readers.

A negative review can crush your soul until you think about the fact that you haven’t liked every single book you’ve picked up, either. Sometimes it’s a matter of taste.

A thoughtful review helps you improve your writing and motivates you to keep going. And if someone praises your work, it’s incredibly satisfying and fulfilling because you know you’ve connected with a reader’s soul.

The fact that such a small proportion of readers leave reviews does not really surprise me, because I had never done so before, either.

Once I recognised the need for reviews of Indie books, I saw that this was an opportunity for me to use my love of reading to help other Indie authors by leaving an honest, constructive review.

Thus, Book Squirrel was born.

After developing my confidence with book reviews, Book Squirrel’s blog extended to include author spotlights and interviews, book events and, recently, a range of integrated Indie book promotion services.

I love blogging about books and supporting other Indie authors. I enjoy giving back to the Indie author community and showing others how positive and proactive Indying is done.

Book Squirrel brings me, and others, joy.
And that is the best reason ever to keep going.

abooknation

I’m not sure if I’ve actually ever mentioned why I got into book blogging but if I did I don’t think I made a blog post about it so… HUR WE GOO:

I’ve always loved reading but I feel like I went through phases where I went on a bit of a (very) long slump until I read a book that hooked me back into reading! I’m someone with the shitest memory, even now when someone asks me for book recommendations I have to skim through my posts to jig my memory of what books I’ve read. So around 4/5 years ago when I got back into reading, I had no idea that book blogging was a thing, I thought why would anyone want to hear my rambling thoughts about a book I’ve read??????

Whenever I finished a book I would write up a review and literally just leave it…

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Why I Don’t Keep All My Book Promotion Eggs In One Basket.

As a promoter of Indie books and Indie authors, I’m always trying to find different ways to help authors put their books in front of readers. 

The ever-changing and often-frustrating Facebook algorithm means that Facebook is becoming less and less fruitful for book promotion. My own recent frustration with that particular platform has provided further encouragement to look further afield.

This isn’t particularly devastating for me, as I have always believed that it’s better not to keep all your eggs in one basket, so to speak. My aim has always been to spread my promotions as widely as ever, and I have applied this principle to my promotions of others’ books as well as my own. 

From the outset of my writing career, I have worked hard to build good reach on a variety of social media platforms. I have grown my following organically, through engagement and sharing, so that my audience is one actually interested in my content.  That has paid off in the form of followers who respond in a positive way: with likes, shares, comments and engagement.

That is why I have confidence in Book Squirrel’s new promotional feature.

The ‘Book of the Week’ promotion provides a blog post including the book’s cover and blurb, and two reviews of the author’s choice from Amazon or Goodreads.   This blog post is then shared throughout the week on Twitter and Pinterest in addition to Facebook. A “Book of the Week” post is also made on Instagram. 

The social media posts will be accompanied by clear, attractive images like this:

As with all of Book Squirrel’s promotions, the price is deliberately set to be affordable for Indie authors on a tight budget. After all, I know what it’s like to want to promote your book, and not have at least $50 to make it happen. 

A Big Thing For An Indie.

Yesterday afternoon I took some friends to one of my favourite bookstores — which I lovingly refer to as book rescue shelters — in Bendigo. 

While looking through the Historical Fiction section, I was delighted to find two books from the ‘Plantagenet Embers’ series by Samantha Wilcoxson that I really enjoy. 

What made that such a cool thing for me is that Samantha is an Indie author from Michigan with whom I have interacted on social media. I have read several of her books on Kindle, and they are really well written. 

As Indies, most of our sales are on Kindle, Kobo or other ebook stores. We don’t get big, fancy distribution via a global publishing company. so it’s great to see that Samantha’s papaerbacks have made it to Australia! That’s really exciting! And now I own two of them, because I knew right away I couldn’t leave them there. 

These are excellent books that I am proud to have in my collection.
And now that I have books 2 and 3, I may have to see if I can buy a signed copy of book 1 direct from the author. That would be an awesome addition to my bookshelf!