There is massive irony in authors complaining that they can’t reach readers or find an audience while failing to list their books on a site where readers will actively look for books in their genre.
Sure, BookBub began as niche marketing, but it has very quickly become mainstream to the point where it’s becoming as popular among readers as GoodReads. There are good reasons for that: BookBub is very user-friendly, well organised and easy on the eye. Sharing a book from BookBub to other social media is straightforward, achieved simply by clicking a couple of buttons.
As a reader and reviewer, I’m always dismayed when I read a great Indie book and find that I can’t review it on Bookbub because the author or publisher hasn’t listed it there.
Not only are those authors missing out on free promotion, they are overlooking a place where readers flock to find something new to read.
As an author, I love BookBub.
When readers mark one of my books as “Want to Read” all their followers see that. When readers review or recommend one of my books, everyone sees that.
I get a weekly email that tells me how many profile views, recommendations and new followers I’ve had that week. And it’s completely free to be an author on BookBub. You don’t have to pay for promotion there if you choose not to: that’s totally optional.
If you’re an author and your books aren’t on BookBub, that’s something you should probably fix sooner rather than later. Unless, of course, you’re happy with lower visibility and fewer opportunities to reach readers. That’s a choice that is entirely yours to make.
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