Category: publication

Why Indie Authors Should Have Their Books on Bookbub

BookBub presents a great opportunity for authors to put their books in front of readers.

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There is massive irony in authors complaining that they can’t reach readers or find an audience while failing to list their books on a site where readers will actively look for books in their genre.

Sure, BookBub began as niche marketing, but it has very quickly become mainstream to the point where it’s becoming as popular among readers as GoodReads. There are good reasons for that: BookBub is very user-friendly, well organised and easy on the eye. Sharing a book from BookBub to other social media is straightforward, achieved simply by clicking a couple of buttons. 

As a reader and reviewer, I’m always dismayed when I read a great Indie book and find that I can’t review it on Bookbub because the author or publisher hasn’t listed it there. 

Not only are those authors missing out on free promotion, they are overlooking a place where readers flock to find something new to read. 

As an author, I love BookBub. 

When readers mark one of my books as “Want to Read” all their followers see that. When readers review or recommend one of my books, everyone sees that.  

I get a weekly email that tells me how many profile views, recommendations and new followers I’ve had that week. And it’s completely free to be an author on BookBub. You don’t have to pay for promotion there if you choose not to: that’s totally optional. 

If you’re an author and your books aren’t on BookBub, that’s something you should probably fix sooner rather than later. Unless, of course, you’re happy with lower visibility and fewer opportunities to reach readers. That’s a choice that is entirely yours to make. 

Why Indie Authors Should Have Their Books on BookBub #IndieAuthorsBeSeen #IndieBooksBeSeen #authorlife #bookmarketing #IndieAuthors #BookBub

The Most Beautiful Reading Experiences

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More than a year ago, I began my book review of Eric Tanafon’s fabulous historical paranormal fantasy novel ‘Robin Hood: Wolf’s Head’ with this paragraph: “Every now and then, as a reader, I experience an incredible moment of revelation when I take in an expression or image of something that is so powerful, it takes my breath away.” 

There is something incredibly magical about that moment when a writer’s words take my breath away. It doesn’t happened as often as one might like, but it has happened to me twice in the space of a week. 

Once was when reading Cortney Pearson’s steampunk mystery ’The Perilous In-Between’. The second was when reading Bridget Collins’ historical fantasy novel ’The Binding’. 

All three books are exquisitely written, full of incredible imagery, rich and imaginative world building, and powerful writing that make the reader’s emotions and mind soar. 

Proudly, two of those books are by independent authors, published without the support of big traditional publishing houses and the budgets that the other enjoys. But if you picked up all three, and read them, you’d be pushed to know which was which if you were using the quality of writing or production as your yardstick.  You’d only know by looking for a publisher’s imprint. 

It is true that there are some rubbish books produced by independent authors who don’t bother having their work edited, proofread or produced properly. It is also true that there are also some rubbish books published traditionally. I’ve picked up a few books in my time that have, in all honesty, made me wonder exactly how they got published at all. Other people may think they are wonderful — and they are welcome to them. 

And that is exactly my point. What makes a book ‘brilliant’ is highly subjective, and people will have many and varied reasons for the choices they make. Even so, the assumption that traditionally published books are of superior quality is becoming less and less valid as time goes on. 

It’s fair to say that independent publishing has come a very long way, and the industry has become quite proficient in setting and achieving very high standards. 

If you’re not reading Indie authors, you’re missing out on both discovering some incredible talent and reading some brilliant books. 

For great Indie book recommendations, follow Book Squirrel on WordPress, Twitter, Facebook or Instagram. 

Saying No: Something Many People Struggle To Do

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I often wonder why “Just Say No” became a catchphrase among those trying to teach kids and teens to resist poor examples, negative influences and bad habits. It’s not always that easy or so straightforward. Peer pressure, family expectations, social engineering and a desire for job security have all taught us to take the path of least resistance — which can actually be a really unhealthy thing. 

Among all the different people in this world, there are two groups who invariably find each other: those who have trouble saying no, and those who take advantage of them. 

You know it. I know it. And we all know which of the two groups certain friends and family members fall into. 

This quick and quirky self-help guide to saying no more effectively provides insights and tips on how to say “no” so that others know you mean it, and thereby reclaim your freedom from those who would readily exploit your generosity.  

If you find it hard to say no to people, but really want to… this is the book you need. 

Available for preorder. Out on Tuesday 10th.

How Self Publishing Improved My Mental Health

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Lucy Mitchell’s experiences, as she describes in the article reblogged here, are not uncommon. Many writers, artists and musicians use their creativity to help process and deal with their mental health issues.

I share this author’s experience of gaining motivation, encouragement and purpose from writing and self-publishing my works.

Withdrawing my first book from its publisher and taking control of my publishing journey as an Indie author was incredibly empowering. Producing not just good writing but excellent books has been as source of both pleasure and pride for me, but it has also been fabulous therapy. 

Every poem I write, whether it’s about mental health or a medieval princess saving herself and taking control of her destiny is evidence of my strength and resilience, even at those times when I am not feeling particularly strong or resilient. 

The fact that I can write about my own mental health in a way that others relate to and find powerful is both liberating and encouraging. 
And every time I kill someone fictionally, it saves me bail money and keeps me out of jail because I haven’t actually laid hands on anyone. That’s a system that has worked extremely well for me so far, so I will stick with it. 

Every book I have published is testimony to my survival. This is, perhaps, most true of A Poet’s Curse, which was written indirect response to evil behaviour and nasty people. Publishing that little volume, to which I like to refer as my “dark little book of hateful poetry” really felt like I was taking my life back from those who tried to destroy me, and I celebrated it as such. 

At this point of my writing and publishing career, I can say that I am incredibly proud of what I have achieved. That in itself is positive and motivating, and encourages me to keep going. There are still a lot of ideas bubbling away, and there’s life in the old girl yet. 

And where there’s life, there’s hope. 

All of this is proof of how far I have come from those very dark times that almost destroyed me, and of my determination to never go back. 

I hope you appreciate and enjoy the insights from Lucy Mitchell as much as I did.

Reblog: How Self Publishing Improved My Mental Health by Lucy Mitchell via the I Write. I Read. I Review blog.

New Release: ‘A Rose By Any Other Name’

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It’s live! 
My new Shakespeare/fantasy novella launched today at 3pm Sydney/Melbourne time. 

I am really proud of this book, and very excited to be able to introduce it to people as a new release. 

I hope that readers will enjoy the story. I certainly had fun writing it, and still laughed again reading it over while formatting the ebook and paperback. It was a most enjoyable challenge to take two old stories and weave them into something new and fresh. 

‘A Rose By Any Other Name’ is widely available in both paperback and ebook.

***

Excerpt from Chapter 1

Gnarled fingers gripped the doorframe tightly as she watched him riding slowly, as though searching for something.

What does his lordship want now? By the stars, I have precious little left.  Is it not enough that he has built his mansion on my father’s land? And his walls around the trees between which my poor mother is buried? I’ll give him something… although it may not be what he wants.

She grinned cynically, a glimpse of yellowed teeth between thin, hateful lips.

Wait. He’s dismounting… Fool. There are no raspberries yet; it’s still too warm. What kind of moron… picks raspberry leaves? Oh, now… that is interesting. Very interesting.

Straightening her thin body to her full height, she stepped out into the field, heading straight for the thicket of barren raspberry bushes.

“And what are you going to do with those?” she demanded.

Nico jumped at the sudden intrusion. His thoughts scattered at the sight of Malevolenza.

Wizened and ghastly, she had become even thinner and more gaunt since he had last laid eyes on her over twenty years ago. She had watched in angry silence as the walls of the estate were built by his father’s workmen. Her wailing curses had risen like a fortress of sound outside the completed estate walls continuing for what had seemed an eternity on the night they were finished and the gates locked – the night his father had died. Whether it was fear or black magic that had driven the soul from his body, Nicolas would never know. When his father was cold, his grey eyes staring sightlessly at the ceiling as though he had been interrupted mid-thought, the old crone had fallen silent and disappeared. Or so he had thought.

“Well? Gatto got your tongue? Or are you… bewitched?” she cackled.

Nico opened his mouth, but he could not speak.

“Raspberry leaves… what on earth would a man want those for? Unless… there is a child on the way?”

The fear in Nicolas’ eyes was like a drug to her.

Malevolenza pointed her bony finger at him, her dirty, ragged nail giving emphasis to her intent. She muttered the words of her spell under her breath: “Doppio, doppio, lavoro e disordine, Ora sono io il tuo maestro!”

Nico remained mute, entirely under her control.

“You will take these leaves to your wife. Grind them into a powder, and make a tea. She will drink it, and her pains will begin. And then, when the child is born, you shall give the baby to me. You will tell your wife the child is dead. Go now. It shall be done.”

Nico’s senses returned to him only when she had disappeared. Shaking his head, and unable to recall what had crossed his mind just now, he resumed picking the leaves and placing them carefully in the pouch he had brought for his special harvest.

As he returned home late that afternoon, the sun dropped low in the sky and a distinct chill fell over the air.

***

The Importance of PreOrders: An Author’s Perspective

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Picture this scene: a baby is due soon.
The mother has spent months anticipating the birth, making sure everything is okay, getting the nursery ready, and making sure she’s booked into the birthing suite at the hospital of her choice at the right time. 

Wouldn’t it be a little…well, weird if she didn’t tell anyone at all it was happening? 
Wouldn’t it be far more likely that she’d be sharing snapshots of the baby’s room and first teddy bear? And her friends would probably be liking those pictures, commenting on the anticipated arrival, and buying gifts for the baby shower. 

Setting up a preorder for a new book is, for an author, akin to getting the nursery ready and inviting one’s friends to the baby shower. Every preorder sale is like a baby shower gift that shows love for the author and excitement for the new arrival. 

To some, the analogy might seem far-fetched. As an author, I can assure you that it’s really not. 

***

Preorders really can make a huge difference to a new book’s start of life. 

Once you’ve got the writing, editing, formatting and publication organised, you can give your book a boost by making it available for preorder and getting some advance sales. 

Without going into a whole lot of technical details, there are some really good reasons to do so:

  • It’s convenient. When someone preorders a book, it is delivered straight to them upon release. They don’t have to think about saving links, bookmarking sites, or following up later. 
  • It allows you to tap into the “I want it now” mentality that is so strong these days. Enabling people to order your book right away and satisfy their impatience is a clever marketing strategy. 
  • Having your book available on preorder enables you to build excitement and anticipation for your release. It’s one thing to be able to say “this is being released on Friday”, but another entirely to be able to say “Reserve your copy now! Be the first to get it as soon as it’s released! You won’t have to wait!” Remembering that tone is everything, it can’t hurt to have some excitement injected into your pre-release social media chatter. 
  • Those advance sales push your book further up the rankings, so that vendors show it to more people, enabling it to get even more sales. If you can achieve a spot in the “top new bestsellers” list for a day or even a week, that’s going to mean a lot more potential customers seeing your book without you having to go out and find them. If you’re lucky enough to win a “Number 1 New Release” ribbon on Amazon or Barnes & Noble, that gives you more marketing momentum and appeal.
  • Strong sales in the first week help to get your book noticed by other readers. It will show up in the “customers also bought” or “based on your browsing/purchase history” lists for more readers, and again, get new eyes on your book that you don’t have to go and find on your own. 

In my experience, making my books available for preorder has definitely been a good strategy.

I’ve been lucky enough to gain the “#1 New Release” ribbon for poetry twice, and obviously I’d love to do that with ‘A Rose By Any Other Name’ when it releases on Friday. Although it is in the much more competitive categories of Fantasy and Fairy Tales, which is a much greater challenge, but it’s not impossible. It’s also in the category of ‘Mashup Fiction’ so it has a good chance there. 

Whether my book makes a big splash or simply becomes a drop in the ocean, I will have given it my best shot. And that knowledge and confidence is something that you can’t put a price on. 

***

If you’d like to join in my “baby shower”, you can preorder ‘A Rose By Any Other Name’ at
Amazon or your other preferred digital store.

Pondering Promotion

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One of the things I do in all the spare time I don’t have is creating book promotion for other Indie authors. 

Over the past few years, I have learned a lot about creating promotional images, writing effective tweets, putting images and text together for different platforms and using it all to put books in front of people who hopefully want to read them. 

Ironically, it’s a process that works better when you are advertising someone else’s book and not your own. If I tell a person that Charlie’s book is good, they are likely to take my words at face value. When I tell them my book is good, they tend to assume I have no idea. 

I have been pondering these things afresh while organising the preorder promo for ‘A Rose By Any Other Name’. 

Despite my obvious bias, it’s up to me to get my book seen by readers.
How can I make people want to read my book? How can I pique their interest? How can I get their attention? 

Those are the million dollar questions every author or promoter mst ask. 

The key lies in making them attractive to the target audience. An interesting story, well written and thoroughly edited, proofread, checked, formatted and checked again. A great cover that catches the eye and suits both the story and the genre. Promo images that are varied in colour and style, relevant to the story and genre, using clear and appropriate fonts. Not too wordy, and not too plain. 

Hopefully, those things will combine to have a positive effect. 
The fact is, before you can sell the book, you have to be able to sell the idea of the book. That’s why blurbs and taglines matter.  That’s why a cleverly worded tweet will sometimes have more effect than a beautifully written excerpt. 

Don’t get me wrong. A great excerpt is an effective way to win a reader, but you’ve still got to make people want to read it in the first place. 
So, for the next ten days until the book’s release date on June 14, I have prepared a bunch of teeets, some short Facebook posts, three different 16×9 promotional images ideal for Facebook and Twitter, and three square promo images for Instagram. 

There are hints but no spoilers. There is a mixture of information, humour and invitation. The hashtags are varied so that I reach more users than if I just stick to four or five basic tags. The images are different colours and styles, but all consistent with the story and genre.

Every post must have:

  • A promotional image that includes the book cover
  • Some information about the story or character
  • Clear indication of the genre
  • The link for ordering/buying the book
  • A mixture of popular and useful hashtags 

My goal is to achieve preorders for my book so that it has some sales momentum as soon as it launches, and then to continue promoting it to generate sales after that. That means creating different images, different tweets, and so on, on a regular basis. There is, after all, no such thing as “set and forget” promotion. 

***

A Rose By Any Other Name’ is available for preorder here. 

Cover Reveal: A Rose By Any Other Name

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I mentioned in a post last week that I was anticipating the release of a new book, about which I am very excited.

The book is a medieval fantasy story called ‘A Rose By Any Other Name’ which draws on both ‘Romeo and Juliet’ and ‘Rapunzel’ as the starting points for this story before taking those narratives in a very different direction. 

And so, without any further delay, let me reveal the beautiful cover, created for me by Renee Gauthier of RM Designs in Toronto, Canada. 

The back cover is gorgeous, too.

It’s fair to say I am thrilled by the beauty of this cover art, and incredibly thankful to Renee for her fabulous work. 

This story grew out of the inspiration from my author posse, the Indie Fabs. When one of them suggested that we write a fairy tale retelling anthology as a group, I was very nervous at first. I had never written anything like that. I didn’t know where to start, or how I might ever achieve that goal. I honestly thought I was going to let them down. 
Then one of them said, “Write what you know.”  Well, I knew all the old fairy tales that I had grown up with. And I knew and loved Shakespeare. 
And in that moment, this story concept was born. 

‘A Rose By Any Other Name’ took its place in that anthology, titled ‘Once Upon A Fabulous Time’ and published in 2017. It truly is an anthology unlike any other – far more than just a collection of our reinvented and often significantly transformed fairy tale stories, those stories were linked with one another by another separate, magical story that wove them all into one continuous narrative. Because it is such a very special book, it is still available in paperback, but no longer as an ebook. As a result, my story is back in my hands and free to be released as an individual title.

It is available for preorder, and will be released at 12.01am EST on June 14. 

Make sure you’re following me on Twitter or Facebook so that you are able to reserve your copy. 

Why Readers Should Be Paying For My Books.

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Further to yesterday’s post about illegal book sharing sites, I thought it a good idea to state plainly where my books should— and should not—be found. 

My books are all available on reputable ebook sites: Amazon, Kobo, Barnes & Noble, iTunes, Google Play, and the like. 

They are not legally available anywhere for free. 

As I have openly stated previously, I do not believe in making my books available for free, nor do I accept books for free, because I strongly feel that authors should be paid for their work just like everyone else. 

Creating something excellent takes time, energy, and commitment. When a creator asserts their copyright and other creative rights over their intellectual property, it is their legal prerogative to place a purchase value on that work.

If a work of art, a book, a song or a movie are worth enjoying and owning, they are worth paying for. 

Indeed, I find the concept of someone claiming to be a lover of books, yet avoiding paying for a single one, hypocritical to say the least. 

To prosper by catering to those people? Despicable.

I am an Indie Author and I Write My Own Books.

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As a teacher of senior high school English and Humanities, the ONE thing I impart to my students every time I assign a task is that they must do their own work. They all know what plagiarism is, and why it is wrong. They understand that, both at school and beyond, it is an act that has serious consequences. 

If high school students can grasp this concept and comply, it beggars belief that an author – who also claims to be a lawyer, no less – thought they could get away with stealing the work of other authors, mashing it together, and claiming it as their own.

This week, the revelation has been made — and proven — that one person has done exactly that. 

It didn’t take long for the Twitterverse to light up with the scandal, and the flames of shock and indignation soon spread to other social media. The fires are still burning, and it seems there is plenty of fuel. 

I am not going to recount the whole story here – for all the sordid details, you can google #CopyPasteCris or search for that tag on Twitter. 

It is sufficient to say that upon being discovered and accused, #CopyPasteCris promptly defended her integrity and blamed the whole fiasco on the ghostwriters she hired on Fiverr. 

Seriously? Even if the plagiarism was done by someone else, the books were published in her name, she agreed to the publishing terms of service as the creator and owner of the work, and she received the royalties of every copy sold. I am confident that I am not alone in thinking that this is on her and nobody else. 

Here’s the thing.

  • Even if one hires ghost writers, why on earth would she not still read the finished book before publishing it? 
  • Upon reading it, how on earth would she not realise that there were inconsistencies of style and plot… and fix them? 
  • How did her editor not catch it? 
  • Or… did she not bother with an editor? 
  • And if she doesn’t have an editor, what quality control does she have in place for her books? 
  • What makes her think she is smart enough to get away with repeated, blatant plagiarism when her readers also read the authors that have been plagiarized? 
  • Was she never taught right from wrong? Did she ever actually think about the consequences of her actions? 

Perhaps the biggest question, though, is how did it take so long for this to be discovered? 

As an Indie author who does, in fact, write all her own material, , the entire situation leaves me furious. This one person has thrown the integrity of every honest, hard-working and worthy-of-being-read Indie author into question. 

This behavior is the kind of thing that justifies in the minds of the traditional-publishing-snobs the various stigmas that good quality Indie authors have been working so hard to overcome: sloppy writing, books riddled with errors, and people playing at being legitimate authors when they are not. 

As a reader, I am offended and outraged. Just how stupid do people like this think their readers are? 

Although I fear it is not, I hope this is an isolated case. 

And I hope every author who was plagiarized lawyers up and sues #CopyPasteCris for every penny they deserve.