The Importance of PreOrders: An Author’s Perspective

Picture this scene: a baby is due soon.
The mother has spent months anticipating the birth, making sure everything is okay, getting the nursery ready, and making sure she’s booked into the birthing suite at the hospital of her choice at the right time. 

Wouldn’t it be a little…well, weird if she didn’t tell anyone at all it was happening? 
Wouldn’t it be far more likely that she’d be sharing snapshots of the baby’s room and first teddy bear? And her friends would probably be liking those pictures, commenting on the anticipated arrival, and buying gifts for the baby shower. 

Setting up a preorder for a new book is, for an author, akin to getting the nursery ready and inviting one’s friends to the baby shower. Every preorder sale is like a baby shower gift that shows love for the author and excitement for the new arrival. 

To some, the analogy might seem far-fetched. As an author, I can assure you that it’s really not. 

***

Preorders really can make a huge difference to a new book’s start of life. 

Once you’ve got the writing, editing, formatting and publication organised, you can give your book a boost by making it available for preorder and getting some advance sales. 

Without going into a whole lot of technical details, there are some really good reasons to do so:

  • It’s convenient. When someone preorders a book, it is delivered straight to them upon release. They don’t have to think about saving links, bookmarking sites, or following up later. 
  • It allows you to tap into the “I want it now” mentality that is so strong these days. Enabling people to order your book right away and satisfy their impatience is a clever marketing strategy. 
  • Having your book available on preorder enables you to build excitement and anticipation for your release. It’s one thing to be able to say “this is being released on Friday”, but another entirely to be able to say “Reserve your copy now! Be the first to get it as soon as it’s released! You won’t have to wait!” Remembering that tone is everything, it can’t hurt to have some excitement injected into your pre-release social media chatter. 
  • Those advance sales push your book further up the rankings, so that vendors show it to more people, enabling it to get even more sales. If you can achieve a spot in the “top new bestsellers” list for a day or even a week, that’s going to mean a lot more potential customers seeing your book without you having to go out and find them. If you’re lucky enough to win a “Number 1 New Release” ribbon on Amazon or Barnes & Noble, that gives you more marketing momentum and appeal.
  • Strong sales in the first week help to get your book noticed by other readers. It will show up in the “customers also bought” or “based on your browsing/purchase history” lists for more readers, and again, get new eyes on your book that you don’t have to go and find on your own. 

In my experience, making my books available for preorder has definitely been a good strategy.

I’ve been lucky enough to gain the “#1 New Release” ribbon for poetry twice, and obviously I’d love to do that with ‘A Rose By Any Other Name’ when it releases on Friday. Although it is in the much more competitive categories of Fantasy and Fairy Tales, which is a much greater challenge, but it’s not impossible. It’s also in the category of ‘Mashup Fiction’ so it has a good chance there. 

Whether my book makes a big splash or simply becomes a drop in the ocean, I will have given it my best shot. And that knowledge and confidence is something that you can’t put a price on. 

***

If you’d like to join in my “baby shower”, you can preorder ‘A Rose By Any Other Name’ at
Amazon or your other preferred digital store.

When The Difficult Falls Into Place.

It’s exhilarating when something you’ve been working on starts to come together.

Any author will tell you that some works are much more difficult than others to write. This is true in every genre and every style of writing. It’s true for other artists, too, and in most walks of life.

As a poet, I deliberate over every word choice, I measure the rhythm and listen to the music of each poem. They’re all different. Some rhyme, some don’t. My poems vary in length, subject, tone and style. They all demand to be written. And some are really challenging.

There is one poem I’ve been writing since May 2nd this year. I knew when I started it wasn’t going to be easy – it’s a medieval fantasy narrative poem, for crying out loud, so that was never going to happen overnight. It’s not ‘The Lady of Shallot’, but I suspect I may have a fair idea of what Tennyson might have experienced while writing it. It has developed in bits and pieces, sometimes just one or two lines at a time, while at other times it’s just been a matter of reading through what I’ve written and changing one or two words, while the rest remained incomplete.

It really has been like doing a complicated jigsaw puzzle. I had an image in my mind that I wanted to create through the narrative of the poem, and planning the stages of the poem was a little like finding all the edge pieces and joining them together to form the frame. Then it was a matter of finding pieces that matched and fit together, and bringing the story to life bit by bit. It’s been slow and steady work, but it’s also incredibly exciting when the different sections link up and the whole thing starts to take shape.

Today was the day that the “big picture” of my poem started to come together. That which has been difficult and frustrating is now exhilarating. My motivation has had a boost, and I feel as though I am cheering myself – and my heroine – on from the sidelines.

It’s not finished yet, but it’s getting closer. I can smell victory in the air. And it’s fair to say I’m more than a little in love with this poem.

Joey'sMapleLeafTatt

My friend Helen and I completed this puzzle together on a rainy Sunday afternoon,a couple of weeks ago. Here’s the completed image.

2018-07-08 18.21.10

 

Joey'sMapleLeafTatt

If you appreciated this post, please click like or leave a comment below, so that it becomes more visible to other people. Thanks in advance.