New Release: ‘A Rose By Any Other Name’

It’s live! 
My new Shakespeare/fantasy novella launched today at 3pm Sydney/Melbourne time. 

I am really proud of this book, and very excited to be able to introduce it to people as a new release. 

I hope that readers will enjoy the story. I certainly had fun writing it, and still laughed again reading it over while formatting the ebook and paperback. It was a most enjoyable challenge to take two old stories and weave them into something new and fresh. 

‘A Rose By Any Other Name’ is widely available in both paperback and ebook.

***

Excerpt from Chapter 1

Gnarled fingers gripped the doorframe tightly as she watched him riding slowly, as though searching for something.

What does his lordship want now? By the stars, I have precious little left.  Is it not enough that he has built his mansion on my father’s land? And his walls around the trees between which my poor mother is buried? I’ll give him something… although it may not be what he wants.

She grinned cynically, a glimpse of yellowed teeth between thin, hateful lips.

Wait. He’s dismounting… Fool. There are no raspberries yet; it’s still too warm. What kind of moron… picks raspberry leaves? Oh, now… that is interesting. Very interesting.

Straightening her thin body to her full height, she stepped out into the field, heading straight for the thicket of barren raspberry bushes.

“And what are you going to do with those?” she demanded.

Nico jumped at the sudden intrusion. His thoughts scattered at the sight of Malevolenza.

Wizened and ghastly, she had become even thinner and more gaunt since he had last laid eyes on her over twenty years ago. She had watched in angry silence as the walls of the estate were built by his father’s workmen. Her wailing curses had risen like a fortress of sound outside the completed estate walls continuing for what had seemed an eternity on the night they were finished and the gates locked – the night his father had died. Whether it was fear or black magic that had driven the soul from his body, Nicolas would never know. When his father was cold, his grey eyes staring sightlessly at the ceiling as though he had been interrupted mid-thought, the old crone had fallen silent and disappeared. Or so he had thought.

“Well? Gatto got your tongue? Or are you… bewitched?” she cackled.

Nico opened his mouth, but he could not speak.

“Raspberry leaves… what on earth would a man want those for? Unless… there is a child on the way?”

The fear in Nicolas’ eyes was like a drug to her.

Malevolenza pointed her bony finger at him, her dirty, ragged nail giving emphasis to her intent. She muttered the words of her spell under her breath: “Doppio, doppio, lavoro e disordine, Ora sono io il tuo maestro!”

Nico remained mute, entirely under her control.

“You will take these leaves to your wife. Grind them into a powder, and make a tea. She will drink it, and her pains will begin. And then, when the child is born, you shall give the baby to me. You will tell your wife the child is dead. Go now. It shall be done.”

Nico’s senses returned to him only when she had disappeared. Shaking his head, and unable to recall what had crossed his mind just now, he resumed picking the leaves and placing them carefully in the pouch he had brought for his special harvest.

As he returned home late that afternoon, the sun dropped low in the sky and a distinct chill fell over the air.

***

The Importance of PreOrders: An Author’s Perspective

Picture this scene: a baby is due soon.
The mother has spent months anticipating the birth, making sure everything is okay, getting the nursery ready, and making sure she’s booked into the birthing suite at the hospital of her choice at the right time. 

Wouldn’t it be a little…well, weird if she didn’t tell anyone at all it was happening? 
Wouldn’t it be far more likely that she’d be sharing snapshots of the baby’s room and first teddy bear? And her friends would probably be liking those pictures, commenting on the anticipated arrival, and buying gifts for the baby shower. 

Setting up a preorder for a new book is, for an author, akin to getting the nursery ready and inviting one’s friends to the baby shower. Every preorder sale is like a baby shower gift that shows love for the author and excitement for the new arrival. 

To some, the analogy might seem far-fetched. As an author, I can assure you that it’s really not. 

***

Preorders really can make a huge difference to a new book’s start of life. 

Once you’ve got the writing, editing, formatting and publication organised, you can give your book a boost by making it available for preorder and getting some advance sales. 

Without going into a whole lot of technical details, there are some really good reasons to do so:

  • It’s convenient. When someone preorders a book, it is delivered straight to them upon release. They don’t have to think about saving links, bookmarking sites, or following up later. 
  • It allows you to tap into the “I want it now” mentality that is so strong these days. Enabling people to order your book right away and satisfy their impatience is a clever marketing strategy. 
  • Having your book available on preorder enables you to build excitement and anticipation for your release. It’s one thing to be able to say “this is being released on Friday”, but another entirely to be able to say “Reserve your copy now! Be the first to get it as soon as it’s released! You won’t have to wait!” Remembering that tone is everything, it can’t hurt to have some excitement injected into your pre-release social media chatter. 
  • Those advance sales push your book further up the rankings, so that vendors show it to more people, enabling it to get even more sales. If you can achieve a spot in the “top new bestsellers” list for a day or even a week, that’s going to mean a lot more potential customers seeing your book without you having to go out and find them. If you’re lucky enough to win a “Number 1 New Release” ribbon on Amazon or Barnes & Noble, that gives you more marketing momentum and appeal.
  • Strong sales in the first week help to get your book noticed by other readers. It will show up in the “customers also bought” or “based on your browsing/purchase history” lists for more readers, and again, get new eyes on your book that you don’t have to go and find on your own. 

In my experience, making my books available for preorder has definitely been a good strategy.

I’ve been lucky enough to gain the “#1 New Release” ribbon for poetry twice, and obviously I’d love to do that with ‘A Rose By Any Other Name’ when it releases on Friday. Although it is in the much more competitive categories of Fantasy and Fairy Tales, which is a much greater challenge, but it’s not impossible. It’s also in the category of ‘Mashup Fiction’ so it has a good chance there. 

Whether my book makes a big splash or simply becomes a drop in the ocean, I will have given it my best shot. And that knowledge and confidence is something that you can’t put a price on. 

***

If you’d like to join in my “baby shower”, you can preorder ‘A Rose By Any Other Name’ at
Amazon or your other preferred digital store.