New Release: ‘A Rose By Any Other Name’

It’s live! 
My new Shakespeare/fantasy novella launched today at 3pm Sydney/Melbourne time. 

I am really proud of this book, and very excited to be able to introduce it to people as a new release. 

I hope that readers will enjoy the story. I certainly had fun writing it, and still laughed again reading it over while formatting the ebook and paperback. It was a most enjoyable challenge to take two old stories and weave them into something new and fresh. 

‘A Rose By Any Other Name’ is widely available in both paperback and ebook.

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Excerpt from Chapter 1

Gnarled fingers gripped the doorframe tightly as she watched him riding slowly, as though searching for something.

What does his lordship want now? By the stars, I have precious little left.  Is it not enough that he has built his mansion on my father’s land? And his walls around the trees between which my poor mother is buried? I’ll give him something… although it may not be what he wants.

She grinned cynically, a glimpse of yellowed teeth between thin, hateful lips.

Wait. He’s dismounting… Fool. There are no raspberries yet; it’s still too warm. What kind of moron… picks raspberry leaves? Oh, now… that is interesting. Very interesting.

Straightening her thin body to her full height, she stepped out into the field, heading straight for the thicket of barren raspberry bushes.

“And what are you going to do with those?” she demanded.

Nico jumped at the sudden intrusion. His thoughts scattered at the sight of Malevolenza.

Wizened and ghastly, she had become even thinner and more gaunt since he had last laid eyes on her over twenty years ago. She had watched in angry silence as the walls of the estate were built by his father’s workmen. Her wailing curses had risen like a fortress of sound outside the completed estate walls continuing for what had seemed an eternity on the night they were finished and the gates locked – the night his father had died. Whether it was fear or black magic that had driven the soul from his body, Nicolas would never know. When his father was cold, his grey eyes staring sightlessly at the ceiling as though he had been interrupted mid-thought, the old crone had fallen silent and disappeared. Or so he had thought.

“Well? Gatto got your tongue? Or are you… bewitched?” she cackled.

Nico opened his mouth, but he could not speak.

“Raspberry leaves… what on earth would a man want those for? Unless… there is a child on the way?”

The fear in Nicolas’ eyes was like a drug to her.

Malevolenza pointed her bony finger at him, her dirty, ragged nail giving emphasis to her intent. She muttered the words of her spell under her breath: “Doppio, doppio, lavoro e disordine, Ora sono io il tuo maestro!”

Nico remained mute, entirely under her control.

“You will take these leaves to your wife. Grind them into a powder, and make a tea. She will drink it, and her pains will begin. And then, when the child is born, you shall give the baby to me. You will tell your wife the child is dead. Go now. It shall be done.”

Nico’s senses returned to him only when she had disappeared. Shaking his head, and unable to recall what had crossed his mind just now, he resumed picking the leaves and placing them carefully in the pouch he had brought for his special harvest.

As he returned home late that afternoon, the sun dropped low in the sky and a distinct chill fell over the air.

***

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My Least Favourite Shakespeare Play

The reference to Shakespeare’s ‘Romeo and Juliet’ in the title of ‘A Rose By Any Other Name’ is blatantly obvious. 

The irony is that ‘Romeo and Juliet’ is probably my least favourite play from among Shakespeare’s works. As I often explain to my students who think it’s romantic and all about love, it’s really not. It’s a tragedy that demonstrates what happens when people do stupid things on impulse and don’t stop to think about the consequences of their actions.

They’re teenagers. They met on Sunday, and by Thursday, they’re dead.

And, as Shakespeare points out in the epilogue, they end up that way because their families both prioritise their stupid feud over the happiness and the future of their children.  How much more like a badly plotted teenage soap opera could it be?

It’s more of an anti-Romance, if you ask me. They’re not in love, they’re infatuated. Romeo really is quite an idiot, and as for fickle… how quickly did he forget his passion for Rosaline the moment he met Juliet? If you ask me, Rosaline dodged a bullet – or a dagger, or a vial of poison, there. 

To be fair, the fault isn’t Shakespeare’s. He based his play on an old story that was very popular back in the day, which was a brilliant marketing move. The other factor that made his play such a hit was the beauty of the language with which it is written. There’s nothing at all wrong with the writing: it’s magnificent. Nothing can convince me otherwise.  If anyone could give a story about two silly teenagers from equally silly families another 600 years plus in terms of longevity, he was the man for the job.

So, is it odd that I’ve used ‘Romeo and Juliet’ as one of the starting points of my story? Not really, because I wanted my story to be something of an anti-Romance, too. 

‘A Rose By Any Other Name’ draws on ‘Romeo and Juliet’, and on the Brothers Grimm fairy tale of ‘Rapunzel’ as starting points, then twists and tangles them together to create a mashup of the two stories with a very different ending. Romeo is still an idiot, it still ends in tragedy… but it’s a completely new story. It’s medieval fantasy, laced with faint traces of my subversive sense of humour. 

I like to think of it as the story that Shakespeare and the Brothers Grimm never told. 
But I bet if they’d thought of it, they would have. 

***

A Rose By Any Other Name is available for preorder.

Pondering Promotion

One of the things I do in all the spare time I don’t have is creating book promotion for other Indie authors. 

Over the past few years, I have learned a lot about creating promotional images, writing effective tweets, putting images and text together for different platforms and using it all to put books in front of people who hopefully want to read them. 

Ironically, it’s a process that works better when you are advertising someone else’s book and not your own. If I tell a person that Charlie’s book is good, they are likely to take my words at face value. When I tell them my book is good, they tend to assume I have no idea. 

I have been pondering these things afresh while organising the preorder promo for ‘A Rose By Any Other Name’. 

Despite my obvious bias, it’s up to me to get my book seen by readers.
How can I make people want to read my book? How can I pique their interest? How can I get their attention? 

Those are the million dollar questions every author or promoter mst ask. 

The key lies in making them attractive to the target audience. An interesting story, well written and thoroughly edited, proofread, checked, formatted and checked again. A great cover that catches the eye and suits both the story and the genre. Promo images that are varied in colour and style, relevant to the story and genre, using clear and appropriate fonts. Not too wordy, and not too plain. 

Hopefully, those things will combine to have a positive effect. 
The fact is, before you can sell the book, you have to be able to sell the idea of the book. That’s why blurbs and taglines matter.  That’s why a cleverly worded tweet will sometimes have more effect than a beautifully written excerpt. 

Don’t get me wrong. A great excerpt is an effective way to win a reader, but you’ve still got to make people want to read it in the first place. 
So, for the next ten days until the book’s release date on June 14, I have prepared a bunch of teeets, some short Facebook posts, three different 16×9 promotional images ideal for Facebook and Twitter, and three square promo images for Instagram. 

There are hints but no spoilers. There is a mixture of information, humour and invitation. The hashtags are varied so that I reach more users than if I just stick to four or five basic tags. The images are different colours and styles, but all consistent with the story and genre.

Every post must have:

  • A promotional image that includes the book cover
  • Some information about the story or character
  • Clear indication of the genre
  • The link for ordering/buying the book
  • A mixture of popular and useful hashtags 

My goal is to achieve preorders for my book so that it has some sales momentum as soon as it launches, and then to continue promoting it to generate sales after that. That means creating different images, different tweets, and so on, on a regular basis. There is, after all, no such thing as “set and forget” promotion. 

***

A Rose By Any Other Name’ is available for preorder here

Time Flies Whether You’re Having Fun Or Not.

They say time seems to go by faster as you get older. 
Today, I have two questions in response to that premise: 

  1. Exactly how ancient am I?
  2. How is it already June?

I don’t actually think it’s age that does it. I blame deadlines and responsibilities. They’re the things that put us under pressure, that make us work more than we play, and that stop us being all lackadaisy and carefree about how we spend our time like we were when we were kids.

Pressure put on us by employers. Pressure put on us by kids and families. Pressure put on us by ourselves. Pressure put on us by society to be perfect, to be leaders, to be models, to be lots and lots of things we feel we can’t be. We struggle to do it all, and the vortex of expectations and time pressure that is created by those pressures drags us into a cycle of racing against time and waking up every morning surprised that it’s already Wednesday, already June, already 2019. 

Sure, I want to be a responsible adult. But I also want to be able to relax without feeling guilt. I want to be able to slow down sometimes, and drink my coffee without actually thinking about all the things the caffeine is going to help me to achieve within a given time frame. I want to be able to fill my day doing things I enjoy doing without having to rationalise or justify how I spend my time. 

Those dratted deadlines and responsibilities keep me from doing those things. These days, you can’t even be deathly ill and stay in bed for two days without doing paperwork and announcing your impending demise on social media to account for your whereabouts. 

That was one of the many things I loved about being in Spamalot! last month. It was a responsibility and a demand on my time, for sure, but it was loads of fun, and being in rehearsal or on stage meant that I could say, “Sorry, not available” to everyone and everything else that wanted a slice of my time. Even better, I took on a role and left myself and those darned responsibilities behind for a few hours at a time.
It was wonderful. 

Another thing I loved doing in May was blogging about my favourite classic books. Yes, it was another commitment to doing something every day, but it gave me a daily opportunity for a few minutes where I could justify picking up a favourite book, leafing through it to  reacquaint myself with it, spend some time reading, taking a photo of said book, and enjoying my not-so-secret life as an unapologetic book nerd.
That, too, was wonderful. 

June promises to be a busy month with auditions and casting for the school musical, grading exams and assessments, writing reports, and meeting a bunch of work deadlines that are looming. I shall put my plans together today for possible blog topics so that I can keep up my momentum here, and for images and ideas for Instagram posts, because I really enjoy those aspects of my author/blogger life. 

June will also see the release of a new fantasy novella, which I am very excited about. Titled ‘A Rose By Any Other Name’, it was one of my stories included in the fairytale retelling anthology titled ‘Once Upon A Fabulous Time’, and which is now back in my hands for individual release, as that collection is now only available in paperback. I’m in the process of having a new cover designed for the story, and when that’s ready, it will be good to go! That’s the advantage of having a manuscript that is already thoroughly edited!

So, a busy but hopefully enjoyable month looms ahead, and no doubt it will fly past as fast as the months before it have done. All I can do is hang on and do my best… and maybe hope for a little downtime, too.