The Importance of PreOrders: An Author’s Perspective

Picture this scene: a baby is due soon.
The mother has spent months anticipating the birth, making sure everything is okay, getting the nursery ready, and making sure she’s booked into the birthing suite at the hospital of her choice at the right time. 

Wouldn’t it be a little…well, weird if she didn’t tell anyone at all it was happening? 
Wouldn’t it be far more likely that she’d be sharing snapshots of the baby’s room and first teddy bear? And her friends would probably be liking those pictures, commenting on the anticipated arrival, and buying gifts for the baby shower. 

Setting up a preorder for a new book is, for an author, akin to getting the nursery ready and inviting one’s friends to the baby shower. Every preorder sale is like a baby shower gift that shows love for the author and excitement for the new arrival. 

To some, the analogy might seem far-fetched. As an author, I can assure you that it’s really not. 

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Preorders really can make a huge difference to a new book’s start of life. 

Once you’ve got the writing, editing, formatting and publication organised, you can give your book a boost by making it available for preorder and getting some advance sales. 

Without going into a whole lot of technical details, there are some really good reasons to do so:

  • It’s convenient. When someone preorders a book, it is delivered straight to them upon release. They don’t have to think about saving links, bookmarking sites, or following up later. 
  • It allows you to tap into the “I want it now” mentality that is so strong these days. Enabling people to order your book right away and satisfy their impatience is a clever marketing strategy. 
  • Having your book available on preorder enables you to build excitement and anticipation for your release. It’s one thing to be able to say “this is being released on Friday”, but another entirely to be able to say “Reserve your copy now! Be the first to get it as soon as it’s released! You won’t have to wait!” Remembering that tone is everything, it can’t hurt to have some excitement injected into your pre-release social media chatter. 
  • Those advance sales push your book further up the rankings, so that vendors show it to more people, enabling it to get even more sales. If you can achieve a spot in the “top new bestsellers” list for a day or even a week, that’s going to mean a lot more potential customers seeing your book without you having to go out and find them. If you’re lucky enough to win a “Number 1 New Release” ribbon on Amazon or Barnes & Noble, that gives you more marketing momentum and appeal.
  • Strong sales in the first week help to get your book noticed by other readers. It will show up in the “customers also bought” or “based on your browsing/purchase history” lists for more readers, and again, get new eyes on your book that you don’t have to go and find on your own. 

In my experience, making my books available for preorder has definitely been a good strategy.

I’ve been lucky enough to gain the “#1 New Release” ribbon for poetry twice, and obviously I’d love to do that with ‘A Rose By Any Other Name’ when it releases on Friday. Although it is in the much more competitive categories of Fantasy and Fairy Tales, which is a much greater challenge, but it’s not impossible. It’s also in the category of ‘Mashup Fiction’ so it has a good chance there. 

Whether my book makes a big splash or simply becomes a drop in the ocean, I will have given it my best shot. And that knowledge and confidence is something that you can’t put a price on. 

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If you’d like to join in my “baby shower”, you can preorder ‘A Rose By Any Other Name’ at
Amazon or your other preferred digital store.

Pondering Promotion

One of the things I do in all the spare time I don’t have is creating book promotion for other Indie authors. 

Over the past few years, I have learned a lot about creating promotional images, writing effective tweets, putting images and text together for different platforms and using it all to put books in front of people who hopefully want to read them. 

Ironically, it’s a process that works better when you are advertising someone else’s book and not your own. If I tell a person that Charlie’s book is good, they are likely to take my words at face value. When I tell them my book is good, they tend to assume I have no idea. 

I have been pondering these things afresh while organising the preorder promo for ‘A Rose By Any Other Name’. 

Despite my obvious bias, it’s up to me to get my book seen by readers.
How can I make people want to read my book? How can I pique their interest? How can I get their attention? 

Those are the million dollar questions every author or promoter mst ask. 

The key lies in making them attractive to the target audience. An interesting story, well written and thoroughly edited, proofread, checked, formatted and checked again. A great cover that catches the eye and suits both the story and the genre. Promo images that are varied in colour and style, relevant to the story and genre, using clear and appropriate fonts. Not too wordy, and not too plain. 

Hopefully, those things will combine to have a positive effect. 
The fact is, before you can sell the book, you have to be able to sell the idea of the book. That’s why blurbs and taglines matter.  That’s why a cleverly worded tweet will sometimes have more effect than a beautifully written excerpt. 

Don’t get me wrong. A great excerpt is an effective way to win a reader, but you’ve still got to make people want to read it in the first place. 
So, for the next ten days until the book’s release date on June 14, I have prepared a bunch of teeets, some short Facebook posts, three different 16×9 promotional images ideal for Facebook and Twitter, and three square promo images for Instagram. 

There are hints but no spoilers. There is a mixture of information, humour and invitation. The hashtags are varied so that I reach more users than if I just stick to four or five basic tags. The images are different colours and styles, but all consistent with the story and genre.

Every post must have:

  • A promotional image that includes the book cover
  • Some information about the story or character
  • Clear indication of the genre
  • The link for ordering/buying the book
  • A mixture of popular and useful hashtags 

My goal is to achieve preorders for my book so that it has some sales momentum as soon as it launches, and then to continue promoting it to generate sales after that. That means creating different images, different tweets, and so on, on a regular basis. There is, after all, no such thing as “set and forget” promotion. 

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A Rose By Any Other Name’ is available for preorder here

Cover Reveal: Smoke and Shadows

Smoke and Shadows releases on January 6 in paperback and ebook.

One of the most relatable scenes in Gilbert & Sullivan’s musical H.M.S Pinafore, which I had the pleasure of directing in September, is where Buttercup sings these lines to Captain Corcoran:

“Things are seldom what they seem,
Skim milk masquerades as cream;
Highlows pass as patent leathers;
Jackdaws strut in peacock’s feathers.” 

The Captain appears puzzled, as though thinking about this for the first time, before replying, 

“Very true, So they do!” 

It’s a common thing.  As we go through life, we discover that people and things are frequently not what they seem to be, and what we understand to be the truth of our own experience often turns out to be something quite different instead. Life is as full of illusions as it is of genuine experiences.

False friends abound while finding a true and loyal one is like discovering gold. Trials hurt, but then deliver unexpected strength and blessings. People put up smokescreens to hide their true intentions or feelings; and only sometimes do we ever discover why. The world seems hateful until someone delivers light and love in a surprising way.

The poems in this new collection explore some of the illusions and deceptions people experience in their lives, the clarity and wisdom gained from hindsight, and the lessons we can learn from them.

Both the title of the book and its blurb come from the poem titled ‘The Simulacrum’. I considered using the title of the poem as the book title because it’s such a fascinating word which does, in fact, mean ‘a representation or image of something’. I wanted to go beyond that, though, because the book is really about the multitude of ways that something or someone might not be exactly what we think, or what we are led to believe, rather than focusing on a physical representation. 

“Smoke and shadows yield to glimpses of light—
Only then we begin to see:
When we learn to perceive things as they are,
We can have peace with whatever will be.”

So, without further ado, here is the cover of this new book, which will release on January 6th.  It is available for preorder in all major outlets  via this link

The cover of Smoke and Shadows has an image of smoke in shades of blue, gold, red and white on a black background. The title is printed in gold.

Introducing: Lac Du Mort!

Lac Du Mort is available for preorder now, in anticipation of its August 24 release.

I’m very excited to reveal the cover for my upcoming release, Lac Du Mort and Other Stories. 

This breathtaking cover is the work of Renee Gauthier at RM Designs.
Thank you, Renee, for a top quality piece of work that definitely has that “chilling story” feeling about it.

Lac Du Mort 6x9

From the macabre to the deeply disturbing, Lac Du Mort and Other Stories delivers eight chilling tales that will please lovers of horror and dark fiction.  

The title means ‘lake of death’, which is also the title of the first story in this collection of original and evocative tales. These stories often draw on typically Australian settings that add an extra layer of originality and interest, and there is actually a town not far from where I live named ‘Mortlake’, which means the same thing. I wonder how many locals have thought about that! However, I don’t want to be held responsible for a decrease in tourism or business in the area, so Lac Du Mort was probably a better choice.

There is one story that contains some mature content, so this is a book for grownups rather than YA audiences.

Preorders are now open on Google Play, Kobo, and Amazon, and will be opening soon in other digital stores. You can reserve your copy via jvlpoet.link/ldm

This is a ‘universal book link’ that will allow you to choose from among the stores in which the book is available, or to your preferred store if you’ve already set your preference at books2read.com.

It’s “all systems go” for release on August 24, when Lac Du Mort will slide happily into the device of everyone who has preordered. Some of the stores are offering a discount for preorders, so that’s a great way to support an author, grab a great new read, and get a bargain at the same time!

Lac Du Mort will also be available in paperback from a wide range of stores, for those who prefer staring at dead trees instead of glass.

Quiet, But Not Idle.

In the absence of a note from my parents explaining where I’ve been, this blog post will have to suffice.

2017-09-10 14.23.24 To Do List

It’s been rather quiet on this blog lately, and for that, I apologise. Life has been demanding, and I’ve been working to meet some other deadlines and goals that are coming up quite quickly.

As I mentioned in a previous post about having to juggle different priorities, I’m directing another musical. This year, we’re doing H.M.S. Pinafore, which is a really fun show, and rehearsals are well under way. I have been delighted with the way the cast have committed themselves to learning their lines and their songs. The soloists are already proving to be amazing, and the chorus sounds incredible. The show opens on September 13, and if past experience is anything to go by, that’s going to be something that dominates my waking hours for the next six weeks.

It’s also been both busy and exciting in terms of my writing and publishing. I changed my strategy and schedule this year. My plan was that the first six months of the year would be focused on writing, and I would aim to release three new books in the second half of the year.

A Poets Curse eBook 6x9That has turned into four new books, but I’m right on target. A Poet’s Curse, a collection of dark poetry, was born at the end of July. Lac Du Mort and Other Stories is a collection of eight mid-length short stories that is set to release on August 24. Curious Times, the sequel to Curious Things, will hopefully emerge in late September, just in time for Halloween. A poetry collection which currently has the working title of ‘Masquerade’ is pencilled into the timetable for November.

All of that means I’m in the midst of editing, formatting, preparing covers, and setting up the preorders for Lac Du Mort, so that it’s ready to go. It will be available in all digital stores and in paperback. I’ll be sure to let you know where to find it just as soon as the preorders go live! And in between all of that, I’m still writing.

So, things are busy, but they are also very satisfying. It’s a great way to be.