Why Indie Authors Should Have Their Books on Bookbub

BookBub presents a great opportunity for authors to put their books in front of readers.

There is massive irony in authors complaining that they can’t reach readers or find an audience while failing to list their books on a site where readers will actively look for books in their genre.

Sure, BookBub began as niche marketing, but it has very quickly become mainstream to the point where it’s becoming as popular among readers as GoodReads. There are good reasons for that: BookBub is very user-friendly, well organised and easy on the eye. Sharing a book from BookBub to other social media is straightforward, achieved simply by clicking a couple of buttons. 

As a reader and reviewer, I’m always dismayed when I read a great Indie book and find that I can’t review it on Bookbub because the author or publisher hasn’t listed it there. 

Not only are those authors missing out on free promotion, they are overlooking a place where readers flock to find something new to read. 

As an author, I love BookBub. 

When readers mark one of my books as “Want to Read” all their followers see that. When readers review or recommend one of my books, everyone sees that.  

I get a weekly email that tells me how many profile views, recommendations and new followers I’ve had that week. And it’s completely free to be an author on BookBub. You don’t have to pay for promotion there if you choose not to: that’s totally optional. 

If you’re an author and your books aren’t on BookBub, that’s something you should probably fix sooner rather than later. Unless, of course, you’re happy with lower visibility and fewer opportunities to reach readers. That’s a choice that is entirely yours to make. 

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Lots of Books, Bub.

Adding book reviews on BookBub is helpful for authors and readers alike.

 

Bookbub

I have begun the mammoth task of adding all my book reviews and recommendations to BookBub. My plan is to work systematically through my list, doing a few at a time, until I get them all done.

I made a start yesterday with ‘The Incredible Aunty Awesomesauce’ by J.S Frankel and ‘Robin Hood: Wolf’s Head’ by Eric Tanafon, both excellent books.

Some might ask why I bother – aren’t all my reviews on Amazon, anyway? Yes, they are. And they’re on Goodreads.

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They’re also on my Book Squirrel blog, which I do hope you’re following.

 

There are some good reasons for doing it, though.

  1. Not all readers use Amazon. I know, it’s hard to believe, because they’ve really got Indie authors in particular thinking they’re the only vendor out there. They may be the dominant vendor at the moment, but Kobo is building its business worldwide and we mustn’t forget other contenders like Nook and iBooks.
  2. Amazon have a very nasty habit of deleting reviews. I know many authors who have had a review removed for whatever reason Amazon deemed appropriate, and that hurts. If my reviews and recommendations can be plastered all over the internet, maybe it will do less damage to the author concerned if Amazon decides to pull one – or more – of mine.
  3. BookBub is gaining popularity to the point where some see it as the place to go to check out books, much like Goodreads used to be before it was bought out and things got much more Amazon-like over there.
  4. It can’t hurt to add reviews for Indie authors in another place where they are building a presence and a market force in competition with traditionally published authors.

So because I have nothing else to do in between writing, teaching, planning, grading papers, reading and reviewing books, and maintaining three blogs, this has become a project of importance to me.

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You’re most welcome to follow my progress.

See you there!