Pondering Promotion

One of the things I do in all the spare time I don’t have is creating book promotion for other Indie authors. 

Over the past few years, I have learned a lot about creating promotional images, writing effective tweets, putting images and text together for different platforms and using it all to put books in front of people who hopefully want to read them. 

Ironically, it’s a process that works better when you are advertising someone else’s book and not your own. If I tell a person that Charlie’s book is good, they are likely to take my words at face value. When I tell them my book is good, they tend to assume I have no idea. 

I have been pondering these things afresh while organising the preorder promo for ‘A Rose By Any Other Name’. 

Despite my obvious bias, it’s up to me to get my book seen by readers.
How can I make people want to read my book? How can I pique their interest? How can I get their attention? 

Those are the million dollar questions every author or promoter mst ask. 

The key lies in making them attractive to the target audience. An interesting story, well written and thoroughly edited, proofread, checked, formatted and checked again. A great cover that catches the eye and suits both the story and the genre. Promo images that are varied in colour and style, relevant to the story and genre, using clear and appropriate fonts. Not too wordy, and not too plain. 

Hopefully, those things will combine to have a positive effect. 
The fact is, before you can sell the book, you have to be able to sell the idea of the book. That’s why blurbs and taglines matter.  That’s why a cleverly worded tweet will sometimes have more effect than a beautifully written excerpt. 

Don’t get me wrong. A great excerpt is an effective way to win a reader, but you’ve still got to make people want to read it in the first place. 
So, for the next ten days until the book’s release date on June 14, I have prepared a bunch of teeets, some short Facebook posts, three different 16×9 promotional images ideal for Facebook and Twitter, and three square promo images for Instagram. 

There are hints but no spoilers. There is a mixture of information, humour and invitation. The hashtags are varied so that I reach more users than if I just stick to four or five basic tags. The images are different colours and styles, but all consistent with the story and genre.

Every post must have:

  • A promotional image that includes the book cover
  • Some information about the story or character
  • Clear indication of the genre
  • The link for ordering/buying the book
  • A mixture of popular and useful hashtags 

My goal is to achieve preorders for my book so that it has some sales momentum as soon as it launches, and then to continue promoting it to generate sales after that. That means creating different images, different tweets, and so on, on a regular basis. There is, after all, no such thing as “set and forget” promotion. 

***

A Rose By Any Other Name’ is available for preorder here

Cover Reveal: A Rose By Any Other Name

I mentioned in a post last week that I was anticipating the release of a new book, about which I am very excited.

The book is a medieval fantasy story called ‘A Rose By Any Other Name’ which draws on both ‘Romeo and Juliet’ and ‘Rapunzel’ as the starting points for this story before taking those narratives in a very different direction. 

And so, without any further delay, let me reveal the beautiful cover, created for me by Renee Gauthier of RM Designs in Toronto, Canada. 

The back cover is gorgeous, too.

It’s fair to say I am thrilled by the beauty of this cover art, and incredibly thankful to Renee for her fabulous work. 

This story grew out of the inspiration from my author posse, the Indie Fabs. When one of them suggested that we write a fairy tale retelling anthology as a group, I was very nervous at first. I had never written anything like that. I didn’t know where to start, or how I might ever achieve that goal. I honestly thought I was going to let them down. 
Then one of them said, “Write what you know.”  Well, I knew all the old fairy tales that I had grown up with. And I knew and loved Shakespeare. 
And in that moment, this story concept was born. 

‘A Rose By Any Other Name’ took its place in that anthology, titled ‘Once Upon A Fabulous Time’ and published in 2017. It truly is an anthology unlike any other – far more than just a collection of our reinvented and often significantly transformed fairy tale stories, those stories were linked with one another by another separate, magical story that wove them all into one continuous narrative. Because it is such a very special book, it is still available in paperback, but no longer as an ebook. As a result, my story is back in my hands and free to be released as an individual title.

It is available for preorder, and will be released at 12.01am EST on June 14. 

Make sure you’re following me on Twitter or Facebook so that you are able to reserve your copy. 

For Those who Prefer Bookish Treats for Easter

If you’d like a bookish Easter treat for Easter,
you’re welcome to join in the

Sparkly Badgers’ Easter Egg Hunt

All you have to do is start here, find the egg hidden on each blog or website, arrange the letters, and follow the instructions to claim an ebook of your choice from the organisers.

The hunt officially begins on Good Friday.

One winner will receive a lovely Easter gift which includes chocolate and a copy of each book on offer.

For more information, see the Sparkly Badgers’ Easter Egg Hunt page on Facebook.

Transition.

It’s the last day of March, which brings us to the end of Women’s History Month. In all honesty, I’m feeling a little sad about that.

Blogging about some of the less well known  heroines of ancient and medieval history has been a most enjoyable occupation. I had fun creating some historical memes to accompany the posts and promote them on my social media, too.

I also loved writing about some of the courageous women who willingly took on situations of conflict, oppression and segregation in the 19th and 20th centuries.


If you missed any of those posts, they are easily found by clicking on Women, Women’s History Month or Women’s History categories and tags in the sidebar. 

With those great stories told, I am feeling a little like I do when I have just finished a great book and I don’t really know what to do with myself.

Yet I know that tomorrow  I will feel differently because there are some great things happening in April: not only is it (Inter)National Poetry Month, but it’s also a month-long celebration of Indie books in the Read Self Published group on Facebook. 

The first half of the Pead Self Published month will feature a specific genre or set of genres each day, which readers are free to peruse. The second half of the month will be focused on helping each individual visual reader find what they want to read. There will also be some giveaways, which are always fun — especially for the winners! 

Everyone is welcome to join in those events, which is aimed at showing readers what they want to read without the “hard sell” that many find offputting. 

I know with all of that going on, I will have some great things to share.  I will be posting some of my favourite poems on this blog, and Book Squirrel will be sharing some great reads and book suggestions in various genres.

On a personal level, there will be continued rehearsals for the show I’m in, a very well-earned and much needed two week long term break, and a camping trip over Easter that I am really looking forward to.

So, away with my sadness. I shall welcome April with open arms and a great deal of anticipation.

Women in Horror Month: The End.

February is almost done, which means that Women In Horror Month is also drawing to a close.

At the beginning of the month, I introduced twelve Women in Horror who would be featured on this blog. I was happy to be able to add a few more to the list, and to “borrow” some posts from other WiHM bloggers, featuring authors who were new to me, too!

As a result, I’ve added a few great books to my already monstrous To Be Read pile, which has in itself been the subject of one of my horror drabbles.*

I trust you have enjoyed the featured author spotlights, and I hope some of you have discovered a great new read or two as a result. 

Don’t forget that you can follow what I am reading via my Book Squirrel book blog. I’d love to see you over there, too!

Book Squirrel is also on Facebook.

*A drabble is a short story told in just 100 words. Don’t be deceived: they are tricky to write, as one must be quite disciplined in crafting a story and condensing meaning in such a tight form.

Women in Horror: Mar Garcia

Mar Garcia knows horror. She reads it, draws it, and blogs about it as The Bold Mom. 

Mar’s website TBM Horror Experts offers recommendations for the best in horror books and films, as well as promotional opportunities for horror writers and bloggers. 


If you are looking for top quality horror, Mar is the perfect person to follow. 

You can find and follow Mar on 

FACEBOOK  | INSTAGRAM |  TWITTER  | WEBSITE

Women in Horror: Mary Bradford.

Mary Bradford is an accomplished author of horror among other genres.

Mary’s ‘Women In Horror’ author spotlight comes to Wordynerdbird via Fiona Cooke’s Unusual Fiction blog.

Unusual Fiction

It’s our last week of Women in Horror Month 2019 and what a month it’s been. I’ve been exceedingly lucky to have so many talented writers grace Unusual Fiction with their presence. Today, I am delighted to welcome author of horror fiction and romance, Mary Bradford.

Mary Bradford is an Irish published author of two novels, My Husband’s Sin and Don’t Call Me Mum, with digital publishers Tirgearr, both part of the Lacey Taylor Story. At present, Mary is writing her third novel, Cregane Court. She has also written in adult romance (One Night in Barcelona, digital publishers, Tirgearr) and western genres, (Destiny, and The Runaway, self-published).

As a mother
whose family are raised, her writing reflects family relationships, not only
the good but also the difficulties and hardships that families endure. In a
world where the family unit is forever changing, there is…

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Women in Horror: Tracy Fahey

Today’s featured Woman in Horror is author Tracy Fahey.

This author spotlight comes to you via Colleen Anderson’s blog, which I follow and always enjoy.

Colleen Anderson

WiHMX-horizontal-WhiteThe Past is Always Present: New Music for Old Rituals

This is a story of folk horror and of its roots in much older tales. It’s a story of how these old, cautionary tales still cast long shadows in contemporary culture. And of course, it’s part of the story why I wrote my second collection, the nineteen tales of folk-horror that make up my second collection, New Music for Old Rituals (Black Shuck Books 2018).

fahey New Music For Old RitualsNew Music For Old Rituals (Black Shuck Books 2018)

This collection grew organically from my own upbringing as a child in rural Ireland, where the very landscape was infused with myth and folklore. I grew up on the site of the great Irish saga of the Táin Bó Cúailnge halfway between two towns, Dundalk, where the Táin hero, Cuchulainn was born and Ardee, where he slew his best friend Ferdia at a pivotal battle−even my…

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Women in Horror: Sue Rovens

Today’s Women In Horror featured author is Sue Rovens.

Thanks again to the Unusual Fiction blog for this author interview.

Unusual Fiction

Welcome to our last Friday of Women in Horror Month 2019. It’s been a short, dark month but we’ve done our best to make your days that little bit brighter by showcasing the work of so many talented authors of dark fiction. Today, I’m delighted to be shining the spotlight on author of horror and suspense tales, Sue Rovens.

Sue Rovens is an indie suspense writer with two novels currently out in the world. Badfish, her first novel, was published in 2015. Track 9 was published in 2017. She also has two books of short horror stories, In a Corner, Darkly: Volume 1 and Volume 2. All her books are available on Amazon, in both paperback and Kindle formats.

Her third horror/suspense novel, Buried, is almost ready. It will be available for the public sometime in the first half of 2019.

Sue works at Illinois State University…

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Women in Horror: S P Oldham

Introducing author of dark diction and horror, S.P. Oldham, via the Unusual Fiction blog.

Unusual Fiction

It’s a gloomy, dark Saturday and we have another wonderful day of hair-raising horror to cheer you up. Today, I am delighted to have as my guest, author of dark fiction and zombie apocalypse horror, S P Oldham.

S P Oldham lives in the beautiful Sirhowy Valley in South Wales. She has always enjoyed writing and has recently ventured into self-publishing, Although she writes mainly horror and dark fiction, she likes to dabble in other genres from time to time. She is also an avid reader.
S P Oldham currently has five horror fiction books available on Amazon. Three of these make up The Mindless Trilogy – The Zombie Apocalypse: Where a Little Knowledge is a Dangerous Thing.
The other two books are short story collections. Hag’s Breath: A Collection Witchcraft and Wickedness, and Wakeful Children: A Collection of Horror and Supernatural Tales. Wakeful Children is also available in paperback.

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