Why You Should Stop Using The Angry Face Reaction on Facebook

In a recent post, I commented that someone suggested that the angry face reaction to one or more of my Facebook posts may have contributed to some of the problems I have been having with them flagging and suspending my posts for no obvious reason.

It turns out that this theory is correct. 

The Facebook algorithm assumes that an angry face reaction means that people don’t like the post itself, or object to it somehow.  This causes that post to undergo more scrutiny by the algorithm, which seems to result more often than not in the post being deleted by Facebook, and the user having certain types of access or posting permissions suspended for a time.  This is what is popularly referred to as ‘being in Facebook jail’.

This is very good to remember when responding to Facebook posts.

The problem with that is that people might not intend for that to happen at all when they use the angry face reaction. It may be that they are sharing the anger, frustration or dislike expressed by the author of the post about something entirely different. It’s not the post they object to, it’s whatever the writer is angry about that makes them angry, too. 
While they are trying to be supportive of the author of the post, that dratted algorithm misinterprets that completely and sets in place consequences that are both unintended by the responder and entirely inappropriate and unfair. 

In short. unless someone posts content that is completely objectionable, don’t use the angry face reaction.
Much more helpful alternatives would be to:

  • Use the “wow” or “sad face” reaction
  • Comment with your thoughts or reactions
  • Post a gif that expresses how you feel about the content of the post

That way, your friends and their posts will actually receive support rather than suppression. 

Save the angry face for those posts that express hatred, vilification, prejudice, discrimination or violence. They’re the ones that should be suppressed. 

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Dear Facebook… Yet Again.

I quote, verbatim, this afternoon’s status on my Facebook profile.

Dear Facebook,

You have been temporarily blocked from accessing some of my features.

I’m not telling you why. 
I”m not going to listen to your appeal.

But you can bet your algorithmic little hiney I’m going to have my eye on you for quite some time. Possibly forever.

Joanne Van Leerdam, June 25, 2019.

So, it seems that I’ve run afoul of the Facebook algorithm yet again.
Now they’re suggesting I’m a robot.

You read that right. A robot.

I haven’t made identical posts in forever. I vary what I post from page to page. l really don’t know what brought that on.

And let’s not overlook the irony of an algorithm calling me a robot. It’s beyond ridiculous.

They can’t still be sour about my “What I Do and Don’t Like About Facebook” post… can they?

One suggestion that has been made is that when I’ve posted about things that annoy me, some well-meaning people have responded with the “angry face” reaction because they’re angry at the nonsense that a certain social media platform is throwing at people lately.

Apparently, for all its cleverness, the Facebook algorithm is unable to comprehend that it’s actually Facebook people are angry at. It interprets this reaction as those people being angry at me.

This is good to know.

Because who could be angry at Facebook or its ever-changing algorithm?

It’s fair to say that Facebook is not doing a single thing to recommend itself to me right now.

Why a Heart is Better than a Thumbs Up

In the ever-evolving state of affairs that is the Facebook algorithm, there is one recent change that is actually quite easy to work with. Facebook now places more value on the other reactions than it does on the standard  “thumbs up” or “like”. 

I can understand why.
It takes just a little more effort, so it is easy to see why it might be interpreted as a more thoughtful and deliberate response to a post than simply hitting the default. 

It’s all part of their reported change of focus from content to engagement. It may be that this is a way to still be able to increase the reach of our posts, and boost our audience engagement at the same time. 

So, I’m trying to respond accordingly: 

  • I’m using the heart and surprised “wow” face more. I don’t know how much difference it makes, but for something so simple, it’s worth a try. 
  • I’m responding to the posts I make via my pages and groups with those “power responses” using my personal account in the interests of pushing my posts to gain more reach and engagement. 
  • I’m trying to respond with more comments, even if it’s just an emoji or a gif, in addition to using one of the response buttons. Obviously, I can’t do this for every post because I don’t want to spend my entire life on Facebook. I may have to be choosy, but there are posts out there that deserve a little extra love, so I’ll try to give it to them. 
  • I will still use the “thumbs up” to acknowledge posts. I don’t want to stop using it altogether, because then the others will become the default, and everything will undergo another adjustment. 


It’s all positive interaction and engagement, so it can’t hurt. 

Hopefully, it will be contagious. If people see more hearts and wow faces, and additional comments, they might start using them too! 

Facebook’s Delicate Community Standards

Facebook’s “community standards” did not enter my thoughts last night when I was posting about what I love and hate about Facebook. Had I been writing that post today, it would have been a very different story. 

This afternoon, I set up a new page on Facebook with the aim of extending my reach to new readers by using a popular bookish hashtag phrase, What To Read, as the title. 

As soon as I had set up the page, Facebook started coaching me to complete certain steps to make my page more visible. 

Profile photo: check.
Cover photo: check. 
First post: check. 

Oops! My first post violated Facebook’s delicate community standards. 
Want to know what it said? 

So… people can freely incite hate, vilify and shame others, put up pictures of them humiliating themselves… but I can’t suggest that my friends might like a page about books? 

Wow. 
Maybe I should have said something dumb instead. 

May the fates be in my favour when I actually start encouraging people to read. 

***

Update: it took me three attempts to share this blogpost on Facebook.
If they don’t want me to be snarky, they’re going the wrong way about it.

What I Love… and What I Don’t… about Facebook.

There’s no doubt about it: Facebook is one of the most popular social media platforms on the planet.

Like anything, it can be fantastic if it’s used the right way, and it can downright dangerous if used for sinister purposes. 

There are some aspects of Facebook I really enjoy:

  • Being able to connect with my family and friends all over the world in real time. What a blessing! When I’m homesick for someone I love – there they are! When I’m lonely – my friends are right there! I can see their pictures and videos, and respond to them right away. I can chat with them, talk with them, and send them stupid memes to cheer them up when they are down or unwell. 

  • Being able to connect with like-minded people all over the world. As part of the Indie author community, I have received so much help, encouragement, knowledge, advice and good direction from people in Facebook groups.

    It has also been a very great pleasure for me to be able to pass some of that knowledge and advice on to others, and to encourage them in their journeys.

    Similarly, I’ve made some wonderful lifelong friends in a particular grammar-nerd group, and have met two of them on one of my trips overseas.  I can’t imagine not knowing them or being able to talk with them.

  • Being able to find things I’m interested in via the pages people create. I’ve discovered some wonderful blogs to follow, some great information on specific topics, and I can’t tell you how many excellent Indie books I’ve found to read. That number has to be in the hundreds. 

  • Being able to permanently hide things from my timeline that I don’t want to see. This is generally anything racist, hateful, or politically zealous. 

  • Being able to permanently hide things from my timeline that I don’t want to see. This is generally anything racist, hateful, or politically zealous. 
  • Memes, jokes, and videos that make me laugh. Some of that stuff is pure gold.  
  • The block function. It’s really good. 

Of course, with the good comes the not-so-good. 

There are things I really hate about Facebook. 

  • The fact that they don’t show me everything my friends post. If my friends think it’s worth posting, I probably want to see it. But no… Facebook gets all choosy about showing me their posts, and when showing mine to them.

    Of course, they’ll tell you that boosting your post will get it shown to your friends. For $13, your post can reach… er, how about no? I’m not giving them money to show my posts to my own friends. They should do that for nothing. 

  • That dratted algorithm. It seems any moron can make a stupid post that will go viral because people “like” and  respond to it, but you can’t post a link for a product, or a blog post, or an event, or a website outside of Facebook without them suppressing it so that maybe 3% of the people who follow you or your page will actually see it.

    And every time you get clever about how to communicate your product/event/website to your audience, they change the algorithm so you are actually  no further ahead, yet again. 

    I know: it’s a business. But if they showed my stuff to the people I know, I’d probably be more interested in giving them a bit of cash to show it to folks I don’t know. 

  • The perceived freedom some people feel they have to deride, belittle, criticise, mock and bully others.  In a not-so-surprising coincidence, this correlates very closely with one of the things I hate most about people in general.  Just because they’re hiding behind a profile picture or an avatar, they think they can say what they want to and have no consequences. 

    Not in my world, Julie.
    Block, block, block.
    Fixed. 

The verdict: As much as I hate it, I love it.
I’m definitely keeping it.

But if I ever meet that algorithm in person… it may just walk away with a black eye. 

Attention: Facebook

Due to recent trends, my algorithm has been realigned.

You may notice that your invitations to boost my posts or create advertisements will receive zero attention. Some may be marked as spam due to lower perceived relevance to the audience. 

If you won’t show my posts to the people who do follow me, I most certainly will not be paying you to show them to people who don’t. 

Because, as you say so often yourself, “it’s all about engagement”. 

Fortunately for the rest of us, there are other places to “engage”, too. 
Are you aware that Twitter neither suppress nor hides anything I post? As soon as it’s sent, BAM, it’s out there for the whole Twitverse to see.

We’re you aware that WordPress allows me to use tags, categories and SEO to make my posts available beyond those who already follow my blog? And they do it free of charge. Ingenious, no?  

I’ll still give you a little attention, Facey. But not as much as you want. And not to help you make money. From what I have heard on the news, you’ve already got quite enough out of people like me.