In the ever-evolving state of affairs that is the Facebook algorithm, there is one recent change that is actually quite easy to work with. Facebook now places more value on the other reactions than it does on the standard “thumbs up” or “like”.
I can understand why.
It takes just a little more effort, so it is easy to see why it might be interpreted as a more thoughtful and deliberate response to a post than simply hitting the default.
It’s all part of their reported change of focus from content to engagement. It may be that this is a way to still be able to increase the reach of our posts, and boost our audience engagement at the same time.
So, I’m trying to respond accordingly:
- I’m using the heart and surprised “wow” face more. I don’t know how much difference it makes, but for something so simple, it’s worth a try.
- I’m responding to the posts I make via my pages and groups with those “power responses” using my personal account in the interests of pushing my posts to gain more reach and engagement.
- I’m trying to respond with more comments, even if it’s just an emoji or a gif, in addition to using one of the response buttons. Obviously, I can’t do this for every post because I don’t want to spend my entire life on Facebook. I may have to be choosy, but there are posts out there that deserve a little extra love, so I’ll try to give it to them.
- I will still use the “thumbs up” to acknowledge posts. I don’t want to stop using it altogether, because then the others will become the default, and everything will undergo another adjustment.
It’s all positive interaction and engagement, so it can’t hurt.
Hopefully, it will be contagious. If people see more hearts and wow faces, and additional comments, they might start using them too!