Supporting local businesses is vital. It should be a straightforward choice.
Yesterday was somewhat traumatic. Having confronted a face from the past that I’d really rather not ever see again, I was left with time on my hands and too much on my mind. So I defaulted to my usual sanctuary – books. I didn’t have my device with me, so I headed to my favourite book store to find something to read. My need for ink on paper and a pretty, nicely textured cover in my hands was just too strong.
It’s a luxury, you know, having a local bookshop. The town in which I live doesn’t have one, but the larger town in which I work has two, as well as a fantastic place that sells second hand and antique books.
For me, the choice is simple. I will always support locally owned, independent businesses rather than larger chains or big department stores.
As an Indie author, I know how hard it is to compete against the bigger fish that swim in the same pond. Among other advantages, traditionally published authors have someone else’s marketing budget on their side, along with a team of people to help them get their books in front of readers.
It’s actually not a lot different for independently owned shops, whether they sell books or anything else. Consider for a moment what they have to compete with: not just the huge online companies that control the world of desktop shopping, but also those local shops owned by large commercial chains which, while they may have a local presence, are generally not owned by anyone who lives down the street from you or whose kids go to the same school as yours. The owner of that local store has to pay the rent and insurance, stock the shop, pay employees, and make a living in an increasingly difficult and competitive marketplace.
That’s why I buy my physical books at an independent store rather than from a book retail chain, or a big department store. The price for the same book is no different, but I know that I’m helping to put food on the table of a local family, or helping them to pay the neighbourhood mechanic for fixing the family car. My $30 probably won’t make much of a difference at all to an international company, but it makes a huge difference to an individual business owner.
I admit that the local store doesn’t have everything I want. I like to read some fairly specialised history, and I completely understand why they don’t usually stock that: I’m more nerdy about my history than most of the population. I can handle shopping further afield for that if I have to – but if I ask them to order a particular history book for me, they will.
They do, however, have a large range of children’s books, teen and young adult fiction, adult fiction, biographies, and new releases.
They also have a great selection of books written by local authors, whom they happily and actively support and promote.
Did the local book chain store agree when I asked them to stock my books on their shelves? No, they did not.
My local independent store not only agreed, but went way beyond that: they not only stock and display all of my books, they actually organised and hosted my first book launch.
They also host regular events at which local authors are welcome to meet and greet readers, sign books, and give readings from their work. That kind of support is pure gold to an author.
If we don’t support our local businesses, we will lose them. We will be left with fewer options, poorer service, and towns and communities that no longer prosper and thrive the way they once did.
It’s not really such a difficult choice, is it?