Why I Don’t Keep All My Book Promotion Eggs In One Basket.

As a promoter of Indie books and Indie authors, I’m always trying to find different ways to help authors put their books in front of readers. 

The ever-changing and often-frustrating Facebook algorithm means that Facebook is becoming less and less fruitful for book promotion. My own recent frustration with that particular platform has provided further encouragement to look further afield.

This isn’t particularly devastating for me, as I have always believed that it’s better not to keep all your eggs in one basket, so to speak. My aim has always been to spread my promotions as widely as ever, and I have applied this principle to my promotions of others’ books as well as my own. 

From the outset of my writing career, I have worked hard to build good reach on a variety of social media platforms. I have grown my following organically, through engagement and sharing, so that my audience is one actually interested in my content.  That has paid off in the form of followers who respond in a positive way: with likes, shares, comments and engagement.

That is why I have confidence in Book Squirrel’s new promotional feature.

The ‘Book of the Week’ promotion provides a blog post including the book’s cover and blurb, and two reviews of the author’s choice from Amazon or Goodreads.   This blog post is then shared throughout the week on Twitter and Pinterest in addition to Facebook. A “Book of the Week” post is also made on Instagram. 

The social media posts will be accompanied by clear, attractive images like this:

As with all of Book Squirrel’s promotions, the price is deliberately set to be affordable for Indie authors on a tight budget. After all, I know what it’s like to want to promote your book, and not have at least $50 to make it happen. 

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