I was motivated to write this post by an experience I had a few weeks ago.
I posted a question on a blog post by someone who presents himself as a successful and popular author. He probably is, but his response to my question was quite scathing. When I explained why I hadn’t read every blog post he had posted, he was so rude that I took screen shots. Of course, he had no idea that I took screenshots, but it made me feel better because I had evidence to support my increasing dislike for him and his condescending attitude. Who did he think he was, anyway?
(I’ve concealed his identity here because I don’t feel like getting sued or anything like that.)
At this point, I made a decision to never buy his books, nor to help promote or encourage him in any way. I suspect several others probably made the same decision. When a friend went to read the exchange between us, he had deleted the whole thing, so I am sure he realised it wasn’t a good look for him. I highly doubt that it might occur to him to apologise for his rudeness, but I will never know, because I had promptly unfollowed his blog, deleted him from my twitter feed and blocked him on all social media.
Sure, my question might not have been the brightest or best he’s ever read. Even so, his response was condescending and made me feel really low. Who needs that kind of negativity in their life? I certainly don’t.
As an author who uses social media to build a following and hopefully sell my books, I can confidently state this is the least desirable outcome from interacting with others.
There is a valuable lesson that, whatever our profession might be, we can all take from this: never, ever, be an asshat to someone on social media. It’s far too easy to damage a reputation or a brand that you’re trying to establish and promote.
The choice between being either the low point or a bright spot in someone’s day isn’t so complicated. If people ask a question about your book, your blog, or your dog’s hind leg, simply be thankful they are interested enough to ask. Engage with them. Being friendly doesn’t cost anything, nor does it mean you have to pledge eternal friendship.
You will walk away with your integrity and your potential readership intact, if not a little more loyal towards you. As a writer, you can’t put a price tag on that.
*My original working title for this post was, in fact, “Why One Should Never Be An Asshat On Social Media”. I tidied it up a little. You’re most welcome.