Make sure you’re sending the message you actually want to send to your audience, every time.
For the first time in a long time, I’ve recently abandoned reading a book. I’m usually fairly persistent, but I couldn’t get past the second chapter. It’s so full of basic errors, I’d be giving any of my students who wrote it a D. That book – any book – has no business being for sale on any platform, Indie or otherwise, until it has been properly edited and corrected.
The same goes for what authors – and any other professional writers – put on social media.
If I had a dollar for every time I have face-palmed over glaring errors of spelling, word choice or punctuation in someone else’s social media posts, I would be considerably richer than I am today.
As people who promote ourselves as writers, it’s crucial that we don’t make those mistakes.
I’m not talking about the occasional typo, and I’m not talking about the type of formatting error that can happen to absolutely anyone when converting a book to eBook format. I’m talking about really basic errors – missing punctuation, terrible sentence structure, shocking spelling. Of course, not differentiating correctly between “your” and “you’re” is always going to frustrate people. There will always be people who put apostrophes where they don’t belong and omit them where they are needed. The same is true for commas.
It boils down to the issue of credibility. If I cannot correctly construct a sentence to encourage people to buy my book, what is going to make people believe I could possibly write a whole book? A writer should be able to communicate their ideas and messages clearly and effectively, without frustrating the reader or making their eyes bleed.
Quite honestly, if someone’s social media posts are full of errors, I’m not going to be buying their book. I’m not even going to put my hand up for a free copy. And it’s not going to change my mind if people laugh it off and say, “It’s just Facebook… relax!”
I may be called judgemental or overly critical. That’s okay.
As a reader and a frequent buyer of books, I’m entitled to be.
As a writer, nothing less should be expected.
If we want people to believe that Indie books are just as good as traditionally published books, we have to make sure they are. We must edit, and have them edited, as professional authors. We must promote both ourselves and our books as engaging, intelligent, and literate. The example we set on social media is part of that, because that’s where we hope to find readers.
Please, folks, for credibility’s sake – in the interests of your own integrity – proof-read all your posts. Make sure you’re sending the message you actually want to send to your audience, every time.