The Hashtag Challenge

Will you take up the Hashtag Challenge?

new-twitter-bird-squareI enjoy using Twitter to share great content. It’s pretty straightforward, without the ever-changing parade of increasingly ridiculous rules that seem to accompany Facebook.

There’s really only one thing you need to avoid with Twitter, and that’s posting the same tweet over and over. That will get you suspended.

In reality, that’s a pretty decent rule. Who of us wants to see the same post time and time again? We all appreciate a little variety, and it’s not that hard to change your tweets up.

It’s important to use trending hashtags that people are using for their searches. We need to use hashtags that people are familiar with, and learn to look for, because that is the key way to attract new people to our content.

Hashtag_example

Some of the best ones that I seem to use over and over include:

#BookReview
#BookRecommendations
#WhatToRead
#greatreads
#shortreads

I do wish, though, that certain hashtags were a lot more popular. I’d love to see some of these as popular as #WhatToRead and #BookReview

#LeaveAReview
#SupportAnAuthor
#ReadThis
#ReadABook
#WorthReading

So, I’ve decided I’m going to do something about it and try to make it happen. This is what I’m calling “The Hashtag Challenge”.

I don’t propose that we try to make all of those tags develop a life of their own at the same time. Starting one by one is probably a smarter way to go.

As of today, I’m going to start using #WorthReading in conjunction with high-trending tags like #Authors, #greatreads, #BookReview, #BookRecommendations and #WhatToRead

Maybe if a bunch of us start doing that, we just might achieve something great.
Are you with me?

 

Follow me on Twitter.

Branded Short Links.

Branded short links make your posts instantly recognisable as yours.

Short links like bit.ly/whatever and buff.ly/something are becoming more and more popular. I’ve been using bit.ly as a link shortening service for my social media posts for some time, and have loved the convenience and the ability to personalise links for myself.

Last week, though, I made a significant discovery: I could have my very own short link domain, and use my own branded short links across all my social media. This makes my posts and products more immediately recognisable. It gives me consistent and affordable branding. And it means the short link I want for a particular book or post is never going to have been taken by someone else!

I read a few blogs and website articles about it to make sure it was something that I understood before I signed up, but it’s really not that complicated. I explored a few different sites to see which ones offered the best service, and although they’re all quite similar to one another, I settled on Rebrandly because it’s very simply laid out and easy to use.

Getting hold of my own short domain name was easy. I clicked on the “domains” tab and then on the “New Domain” button. That took me to a page where I could browse domain names relevant to my branding – jvlpoet – so that I could choose whichever one I liked best. There’s a range of prices, and plenty for $2 for the first year. I chose jvlpoet.link for my branded short domain because it seemed the most straightforward, and it’s easy to remember.

2018-03-04 13.33.13

The slashtag is whatever comes after that link. I can use that short domain name and then the slashtag of my choice, which I set up at Rebrandly on the “links” tab. So, jvlpoet.link/nova is the branded short link for the universal link to my book, Nova, in all digital stores. It’s much more personal, and recognisable as mine, than www.books2read.com/jvlnova.

Now that I have set up my branded short links, Rebrandly keeps track of how many clicks each link has received, and when, so I can see how effectively each one is working.

They also offer a range of apps which enable me to synchronise my links on Rebrandly on my phone and tablet, and in conjunction with bit.ly, goo.gl, Clickmeter, Chrome, and all sorts of other services.

This gives me a tightly coordinated approach to branding and publicising my posts across social media, websites, blogs… everywhere. And thus far, all it’s cost me is $2. Even when my domain costs me $14 for the following year, it’s still a bargain for that level of visibility and recognition.

The links I’ve created with bit.ly still work, so I don’t have to rebrand the images or posts I’ve already made. They’re all still great, and there is absolutely nothing wrong with bit.ly’s service. I just like having my name there instead of theirs.

Author’s note: This post is not affiliated with Rebrandly or any of the other services I’ve mentioned. It’s simply my account of my choices and the steps I’ve made in achieving the desired outcome. 

The Value Of Commenting On A Blog.

Something many people don’t understand is the value of leaving a comment on a blog.

blogging

It’s easy to read a post and move on, and even easier to like a blog post without reading it.

But stop and think for a moment. How much more valuable to the writer, and other readers, if you actually bothered to respond. Isn’t that what you’d hope for when writing your next blog post? Nobody wants to invest time in writing something that people are just going to skim over.

Not only that, but you will gain more from the post and from the interaction with others than you realise.

You might gain new ideas or perspectives, or you might just end up feeling a little better about life.

It doesn’t have to be a long or complicated post. Even just saying “thank you” or “I liked this!” does the trick.

However, commenting on a blog post is more useful than just propping up the ego of some blogger who hopes to be discovered one day.

Leaving a comment on a blog post doesn’t have to take more than five seconds, but it can make a huge difference to the blogger by helping them, and whatever they have to say, to become more “discoverable”. 

Leaving a comment on a blog directly affects the ranking and therefore the visibility of that blog on both the platform – such as WordPress or Blogger – and consequently on the web. Rankings and visibility affect which posts are chosen to be featured on the highlights pages of blogging platforms, such as the ‘Discover’ page on WordPress which pick up the posts that have had the most interaction and engagement, not just the ones with the most likes or views.

ScreenHunter_411 Apr. 09 19.40

One of the author support groups on Facebook to which I belong has been conducting an experiment over the past few weeks. We’ve made a deliberate effort to read, like and comment on a selected blog post by each of the others.

Those posts have consistently attracted more viewers beyond that initial group. These new viewers also seem more willing to read, like, and comment. This boosts the visibility of the individual post and of the blog overall, and helps to attract even more viewers.

In short, it’s a highly valuable snowball effect in drawing attention to both the post and the blog. 

Let’s face it. That’s a pretty cool thing to be able to do for someone.

Leave a comment and let me know what you think!