I am perpetually frustrated by the disdain that many have for Indie authors. Indie artists, musicians, and filmmakers are applauded for daring to step out, break the mould and do their own thing in defiance of the industries that are perceived to have grown too big, too powerful, too rich.
Nobody hesitates to go to a doctor or lawyer who owns their own practice. People don’t think twice about having their car serviced by a mechanic who runs a local garage. They’re independent practitioners within their industry, too. Let’s face it, there are some shonky ones out there – in any industry – but they are the vast minority, and their behaviour should never be used as the yardstick by which all others are measured.
So why is the double standard against Indie authors still not only acceptable, but so widely endorsed?
I won’t deny that I’ve picked up two or three books that I just couldn’t finish because they were either poorly written, poorly edited, or just not very good at all. But two or three out of more than 150 is a very small percentage, where the others have consistently ranged between very good and excellent quality in terms of both writing and production.
Having been an avid reader all my life, it’s also true that I’ve read – or rejected – a number of books that weren’t so great in the traditionally published world, too. Some I just couldn’t get into – even among the most famous and widely commended are certain ‘literary greats’ whose writing I just don’t appreciate. There are also traditionally published books that remain popular among less discerning readers and sell quite well, despite the fact that the writing and/or story lines really are… well… rubbish.
I’ve read almost exclusively Indie books for more than a year. I am continually impressed by the originality of the stories, the high standard of writing, and the depth of creative talent. I’ve posted countless book reviews for these books, and have shared my appreciation of both books and authors far and wide, because those books deserve to be read and appreciated.
Having been an avid reader all my life, I’ve read – or rejected – a number of books that weren’t so great in the traditionally published world, too. Some I just couldn’t get into – even among the most famous and widely commended are certain ‘literary greats’ whose writing I just don’t appreciate. There are also traditionally published books that remain popular among less discerning readers and sell quite well, despite the fact that the writing and/or storylines really are rubbish.
Indie authors are, more often than not, Indie by choice. For many, the first foray into traditional publishing has ended up being a very negative and traumatic experience. For some, their publishers have closed down, leaving the author without their rights, unpaid and unable to sell or market their work. Other companies have published books and then done nothing, leaving them to languish in obscurity unless the author does their own marketing.
Sure, that hasn’t happened to J.K. Rowling or George R. R. Martin. People need to understand, though, that they are the exceptions, not the rule. That kind of success doesn’t just happen for everyone who writes a fantastic book or series, and it’s well-established fact that it almost didn’t happen for Rowling either.
Last week, I saw someone comment on social media platform in a most derisive tone that “traditional publishers won’t touch anything that’s been self-published”. My response was that it’s their loss. And when it comes to my own work, they’re not welcome to.
Like many others, I choose to be Indie because I control my own intellectual property, I retain my legal rights to my work, and I earn the royalties for my books. My hard work is not lining the pockets of some faceless company that pays a small fraction of the earnings of a book to the author and gets fat on the rest, without actually doing much in the way of marketing or promotion. Marketing and promotion is really hard work, there’s no doubt about it. But if I have to do the schlepp work anyway, why would I let someone else have control of my work? And I can take pride in the fact that I have earned every review, every award, and every cent, on my own.
In the end, I choose to be Indie because there is nobody in this world as committed to my books or my career as an author than I am.
It’s time we got rid of the double standard that celebrates Indie music and art, and which takes pride in supporting local and artisan businesses, but considers Indie books and authors to be something less than their traditional counterparts.
Indie authors are doing their part by writing and producing excellent books.
Readers are doing themselves a gross disservice by accepting the kind of intellectual snobbery at the heart of this double standard. I’m confident they will be more than pleasantly surprised when they finally choose to set prejudice aside and find out what they’ve been missing out on.