They say having an email list is crucial for an author. It’s the one sure-fire way to reach your readers.
I am clearly the exception to that rule.
Either I really suck at creating newsletters, or my subscribers signed up for the wrong list.
It’s why I am very reluctant to send out newsletters now.
When I send emails with other people’s books in them, my subscribers click through to those books.
Do they click through to mine? Nope.
And sadly, I get as many clicks to unsubscribe as I do on the links in my newsletter.
It really is quite depressing.
Yet I don’t do anything different than any of the dozens of authors whose newsletters I receive. Well, that part isn’t strictly true:
I don’t spam my books repeatedly.
I don’t email every week, let alone every day or two, like some do.
I don’t use high pressure sales pitches.
I don’t beg, and I don’t whine.
I don’t even include only my own content. I always share other books and bookish events that readers might be interested in.
I have observed all those things happening in various different authors’ newsletters at different times, and have always tried to avoid doing anything I have found off-putting.
Honestly? I don’t know what I’m doing wrong, but I appear to be doing it consistently.
I do suspect that maybe newsletter writing is not for me. I’ve given it a fair crack and it hasn’t been at all well received.
For now, I think I’ll stick to blogging.